Program Overview
The Marketing for Non-Business Majors Minor consists of 15 credits, including courses in economics, marketing principles, and nine hours of upper-division marketing coursework. Students must earn a C+ or above in MKT 3310 to progress in the minor, and maintain a 2.5 GPA in the minor to earn it. Upper-division coursework includes options such as MKT 4300 and MKT 4340, providing specialized knowledge in marketing.
Program Outline
Outline:
The Marketing for Non-Business Majors Minor requires the completion of the following courses:
- ECON 2200 PRINCIPLES OF ECONOMICS (MICRO) (3 credits)
- MKT 3310 PRINCIPLES OF MARKETING (3 credits)
- Nine (9) hours of upper-division (3000 or 4000 level) courses in Marketing (9 credits)
Total Credits:
15
Prerequisites:
Students must meet all prerequisites to enroll in MKT 3310.
Course Requirements:
Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses and to complete the marketing minor. At least one of the upper-division courses must be MKT 4300 or MKT 4340.