Integrated Marketing Communications BA/BS Degree

Program Overview

The Integrated Marketing Communications (IMC) degree program equips students with comprehensive knowledge and hands-on experience in marketing, communications, and multimedia campaign creation. Through its work-based learning approach, students gain essential skills, preparing them for successful careers in fields such as public relations, advertising, journalism, and graphic design. The program's unique tracks, such as sports communications and interior design, allow students to specialize in their areas of interest. Graduates have a proven track record of success, with a 100% job placement rate and high-earning potential upon entering the workforce.

Program Outline

The program provides expertise in every facet of communications and marketing, utilizing the latest software programs and equipment to create captivating multimedia campaigns. The IMC program boasts a 100% job placement rate, with graduates securing full graduate assistantships at prestigious graduate programs worldwide. The program prepares students for diverse careers in public relations, advertising, journalism, broadcasting, graphic design, website design, photography, marketing, publishing, sports information, multimedia planning, social media marketing and business communications. The program offers unique tracks in addition to the Traditional Track, such as the IMC Sports Communications Track, the IMC Graphic Design Track and the IMC Multidimensional Interior Design Track, enabling students to tailor their education to align with their specific interests and career goals. The program's distinctive combination of marketing and communications skills prepares graduates for multifaceted roles in the industry. The program's foundation in work-based learning fosters a dynamic learning environment where classes are conducted more like business meetings, ensuring that students gain real-world experience and acquire the skills and professionalism required to excel in their careers.

Teaching:

The program's foundation in work-based learning fosters a dynamic learning environment where classes are conducted more like business meetings, ensuring that students gain real-world experience and acquire the skills and professionalism required to excel in their careers.

Careers:

Graduates of the program typically enter diverse sectors such as public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism, tourism, event planning, social media, nonprofit, digital advertising, graphic design and sports communications. With this degree, students qualify for specific job titles such as Graphic Designer, Videographer, Copywriter, Brand Manager and Web Designer, among others. Students are equipped with a broad range of digital media and marketing skills that are immediately applicable in a real-world setting. These cutting-edge skills, honed using up-to-date technology, develop an impressive web-based portfolio that showcases their expertise upon completion of the degree. Unlike alternative sources of education, such as bootcamps, certification programs or MooCs, the IMC degree offers a comprehensive training in a wide breadth of communications and marketing skills, setting graduates apart and making them more well-rounded in their abilities. This advantage empowers students to thrive in a competitive job market, positioning them for success in a dynamic and ever-changing industry.