Marketing and Management BA (Hons)

Program Overview

The Marketing and Management BA (Hons) program equips students with the skills and knowledge for strategic roles in marketing and management fields. Combining marketing expertise with management subjects, it fosters critical thinking and application of techniques to handle diverse management situations. Students can tailor their degree through optional modules, and the program provides opportunities for industry placements, professional certifications, and further study.

Program Outline

Degree Overview:

This program, Marketing and Management BA (Hons), is designed to equip students with the skills and knowledge to work in a range of strategic roles within the marketing and management fields. It combines specialist marketing knowledge with management subjects, including purchasing, managing international supply chains, lean systems, cost reduction, and people management. Students can tailor their degree to their areas of interest through optional modules covering themes such as corporate IT, social media, content, brand, and sustainability.

Outline:

• Year One:
• Core Modules:
• Marketing Fundamentals: This module introduces students to the fundamental principles and techniques of marketing within the business environment.
It emphasizes the importance of understanding the external environment and customer needs and wants for achieving sustainable market success.
• Advertising Fundamentals: This module explores the fundamentals of advertising, covering topics such as advertising strategy, creative development, and media planning.
• Managing the Brand: This module focuses on brand management, including brand strategy, brand positioning, and brand equity.
• Design and Creativity for Marketers: This module explores the role of design and creativity in marketing, covering topics such as visual communication, branding, and user experience.
• Business Acumen and Entrepreneurship: This module introduces students to the concepts of business acumen and entrepreneurship, covering topics such as financial management, marketing strategy, and business planning.
• Year Two:
• Core Modules:
• (Modules are not explicitly listed for Year Two, but it is implied that students continue with core modules from Year One and may begin to take optional modules based on their interests.)
• Year Three:
• Core Modules:
• (Modules are not explicitly listed for Year Three, but it is implied that students continue with core modules from Year Two and may take more optional modules.)

Assessment:

• Students are assessed through a combination of coursework and exams.
• Coursework includes individual assignments and group tasks, focusing on applying learned concepts to real business scenarios.
• Assessment methods include:
• Written reports based on research, including data and case studies
• Visual presentations
• Creative outputs such as infographics, short advertisements, films, blogs, podcasts, or bespoke projects and pitches for clients
• Group work is incorporated at levels 4 and 5, preparing students for the marketing workplace.
• Independent work is emphasized at level 6, allowing students to deepen their research and critical analysis skills.

Teaching:

• Teaching methods are varied, interactive, and engaging.
• Students participate in:
• Lectures and seminars led by university tutors and guest speakers from the marketing world
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos, and TV commercials
• Visits to exhibitions, trade fairs, and companies
• Placements and internships
• Research projects
• Personal academic tutoring is available to support students' academic progress, university experience, and professional aspirations.

Careers:

• The program prepares students for a range of careers in marketing, management, and related fields.
• Potential career paths include:
• Marketing Manager
• Brand Manager
• Digital Marketing Manager
• Market Research Analyst
• Sales Manager
• Purchasing Manager
• Logistics Manager
• The program also provides a foundation for further study, such as an MSc in Marketing Management.
• The University's Careers and Employment Service offers guidance on career options, CV writing, and starting a business.

Other:

• The program is accredited by The Chartered Institute of Marketing (CIM).
• Students have the opportunity to gain professional qualifications from CIM, which are highly sought after by employers.

• UK fee: £9,250 per year (2024/25)
• International fee: £14,900 per year (2024/25)