Program Overview

Marketing and Management BA (Hons)

Course Description

As well as developing specialist marketing knowledge, this course explores management subjects, including purchasing, managing international supply chains, lean systems, cost reduction and how to manage people. This ensures you will graduate with the skills and knowledge to work in a range of strategic roles.

Combine your knowledge of fundamental marketing tactics with an applied awareness of company assets, finance and data. You’ll critically apply skills and techniques to oversee varying management situations as well as exploring both the marketing and logistics functions within organisations. You can tailor your degree to your areas of interest through a range of optional modules covering themes such as corporate IT, social media, content, brand and sustainability. We equip you with the knowledge, confidence and creativity to shape an organisation’s marketing, logistics and purchasing strategy.

Choose Your Pathway

All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways:

• BA (Hons) Marketing, PR and Advertising
• BSc (Hons) Digital Marketing
• BSc (Hons) Marketing and Consumer Psychology
• BSc (Hons) Marketing and Data Insights

Accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with CIM to give students the opportunity to gain professional qualifications. These qualifications are highly sought after by employers, and their content is reflected in our own degrees. This ensures we are equipping students with the best opportunities for a successful marketing career.

What You Will Study

Year One

• Marketing Fundamentals
• Introduction to Digital Marketing
• Advertising Fundamentals
• Managing the Brand
• Design and Creativity for Marketers
• Business Acumen and Entrepreneurship

Year Two

• Core modules
• Optional modules

Year Three

• Core modules
• Optional modules

How You Will Learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures and seminars
• Individual and group-based practical assignments
• Visits to exhibitions, trade fairs and companies
• Placements and internships
• Research projects

How You Are Assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role.

Who Will Teach You

• Tracy Powell, Programme Leader

Careers

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

Entry Requirements

• UCAS points: 112
• A Level: BBC
• T Level: Merit
• BTEC: DMM
• GCSE: Maths and English Grade 4/Grade C (or above) or equivalent qualification
• Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
• English language requirements: IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and Funding

• UK: £9,535 per year (2025/26)
• International: £16,900 per year (2025/26)

Additional Costs and Optional Extras

• Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
• Opportunity for part-funded trips, optional with limited places available
• Access to a range of software on university lab PCs

How to Apply

• UK students: Apply through UCAS or directly to the University
• International students: Apply through our online application portal or through one of our trusted local representatives

Discover Uni

• 83% of students say staff value students' views and opinions about the course
• 94% of students say teaching staff have supported their learning well
• 80% in work or doing further study 15 months after the course

Other Courses You Might Like

• Marketing BA (Hons)
• Digital Marketing BSc (Hons)
• Marketing, PR and Advertising BA (Hons)
• Marketing with Foundation Year BA (Hons)
• Business Management, Analytics and Technology BA (Hons)