Artificial Intelligence in Digital Marketing BSc (Hons)

Program Overview

The BSc (Hons) in Artificial Intelligence in Digital Marketing equips students with the skills and knowledge to thrive in the AI-driven digital marketing landscape. The program emphasizes the practical application of AI in marketing, enabling graduates to become thought leaders in this emerging sector, while also developing a deep understanding of the mathematical and programming foundations of AI.

Program Outline

Degree Overview:

This BSc (Hons) in Artificial Intelligence in Digital Marketing is a program designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving field of digital marketing, where AI is becoming increasingly central. The program aims to position graduates as thought leaders in this emerging sector. The course emphasizes the practical application of AI in marketing, covering topics such as content personalization, predictive analytics for customer insights, and targeting decisions. Students will learn how to use, apply, and manipulate current AI tools, exploring contemporary issues in AI application.

Outline:

The program's curriculum is designed to provide a comprehensive understanding of AI and its application in digital marketing. It covers a range of topics, including:

• Mathematical and programming foundations of AI: This module provides a solid foundation in the theoretical underpinnings of AI, including algorithms, data structures, and programming concepts.
• Using, applying, and manipulating current AI tools: The program emphasizes hands-on experience with current AI tools, allowing students to develop practical skills in using these tools for marketing purposes.
• Contemporary issues in AI application: Students will explore the ethical, social, and economic implications of AI in marketing, fostering critical thinking and responsible use of AI technologies.
• Planning, implementing, and monitoring marketing activity: The program covers the core principles of marketing, including strategy development, campaign execution, and performance measurement.

Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• Coursework: This includes individual assignments and group tasks, allowing students to demonstrate their understanding of concepts and their ability to apply them in practical settings.
• Written reports and portfolios: Students will prepare written reports and portfolios showcasing their research, analysis, and creative work.
• Assignments: These assignments may involve case studies, online assessments, presentations, and collaborative projects.
• Computer testing and examinations: Some modules may include computer-based assessments to evaluate students' technical skills and knowledge.
• Creative outputs: Students may be required to create outputs such as infographics, short advertisements, films, or bespoke projects for clients, demonstrating their ability to apply AI and marketing principles in creative ways.

Teaching:

The program employs a variety of teaching methods to engage students and facilitate learning, including:

• Lectures and seminars: These sessions are led by experienced faculty members and occasionally by guest speakers from industry.
• Practicals: Students will participate in practical sessions applying theoretical concepts in real-world settings.
• Individual and group-based practical assignments: These assignments provide opportunities for students to work independently and collaboratively on projects that simulate real-world marketing challenges.
• Visits to exhibitions, trade fairs, and companies: These visits provide students with valuable insights into industry practices and emerging trends.
• Placements and internships: Students have the option to undertake placements or internships, gaining practical experience and networking opportunities.
• Research projects: The program encourages students to engage in research projects, fostering their critical thinking and analytical skills.

Careers:

Graduates of this program will be well-prepared for a wide range of careers in digital marketing and related fields, including:

• Digital Marketing Manager: Responsible for developing and executing digital marketing strategies, leveraging AI tools to optimize campaigns and achieve business objectives.
• AI Marketing Specialist: Focuses on implementing and managing AI-powered marketing solutions, including predictive analytics, personalization, and automation.
• Content Marketing Manager: Creates and distributes engaging content across various digital channels, using AI to personalize content and optimize its reach.
• Social Media Manager: Manages social media presence for brands, leveraging AI tools for audience targeting, content scheduling, and performance analysis.

Other:

The program emphasizes industry connections, providing students with opportunities to gain hands-on experience through internships and placements. Students can also choose to take a placement year between years two and three, gaining valuable experience and insights into the careers available to them. The program also offers the opportunity to study a semester abroad, providing students with additional experience of living in a different country and expanding their global perspectives.

2024/25 Full-timePart-time UKFull-time£9,250 per yearPart-timeN/A InternationalFull-time£14,900 per yearPart-timeN/A