CTH (IOH) Level 4 Diploma in Advanced Hospitality Management

Program Overview

This Level 4 Diploma in Advanced Hospitality Management, offered by the University of Derby, is designed for hospitality professionals seeking career advancement. It equips learners with comprehensive business management knowledge and skills, emphasizing customer focus, financial management, leadership, and legal compliance. The flexible online delivery allows for tailored study schedules, and successful completion opens doors to senior management roles in the hospitality industry.

Program Outline

Degree Overview:

This program is a Level 4 Diploma in Advanced Hospitality Management offered by the University of Derby. It is designed for individuals working in the hospitality sector who are seeking to progress to more senior management roles.

Objectives:

The program aims to:

• Develop an understanding of how different business disciplines relate to each other in the wider context of business management.
• Develop an understanding of the key role staff and staff development plays within the success of a business.
• Consider the management of consumer expectation and behavior.
• Develop a critical understanding of the role financial management plays within an organization.
• Understand the laws which affect the hospitality industry.

Outline:

Structure:

The program consists of seven units, each requiring approximately 80 hours of study time. Learners can complete the program in as little as three months or up to a maximum of 18 months.

Course Units:

• Strategic Business Management in Hospitality: This unit explores the importance of creating a realistic and coherent business strategy in the hospitality industry, including an introduction to the key concepts of strategy and how it relates to the learner's own business environment.
• Services Marketing and Communication for Hospitality: This unit develops an understanding of the principles of marketing in the service environment, including the basic marketing principles and their application in relation to the learner's own business in the hospitality industry.
It also covers the importance of marketing communications and the channels of distribution, developing skills in identifying and using the most appropriate communications across a range of business settings within hospitality.
• Managing a Customer Focused Organisation in Hospitality: This unit explores the complexities and considerations in managing the consumer and consumer expectations.
It includes the impact of social media and other review mechanisms, understanding customer behavior and loyalty, and the Total Quality Management (TQM) and service quality. It also develops an understanding of consumer management and customer relationship management (CRM).
• Financial Planning, Business Performance and Control in Hospitality: This unit develops an understanding of the management of business performance from both a financial and operational position.
It equips learners with skills to critically analyze business performance and recognize key performance indicators (KPI) that impact on the effective and efficient management of the business function in the hospitality industry.
• Leadership and HR Management in Hospitality: This unit explores effective leaders and managers and their distinctive characteristics, as well as the key components for maintaining and improving business performance.
It also develops an understanding of the nature and importance of staff development and organizational restructuring in the continued development of an effective hospitality organization.
• Managing Changes to Business and HR Legislation in Hospitality: This unit develops an understanding of how the hospitality business needs to maintain awareness of legal developments and implement change on a regular basis.
Learners will be able to recognize and evaluate the implications of legislative changes for their own business activities and consider the implications and mechanisms required to ensure compliance.
• Professional Development and Project Management for Hospitality: This unit develops skills in analysis, scheduling, and simple charting to effectively manage business-related projects.
It also develops an understanding and skills in recognizing and managing one's own professional development in order to achieve career goals, as well as identifying one's own strengths and weaknesses to develop an individual professional development plan.

Course Schedule:

The program can be studied at any time and is delivered 100% online, allowing learners to manage their studies around work and family commitments.

Assessment:

Assessment Methods:

• End of Unit Assessments: For each unit, learners are required to complete an end-of-unit assessment in the form of a multiple-choice online test.
• Final Online Coursework Assessment: Once learners have successfully completed all seven units, they must pass a final online coursework assessment to receive the Level 4 Diploma.

Assessment Criteria:

All assessments are set by and take place through the Confederation of Tourism and Hospitality (CTH), an awarding body recognized and regulated by Ofqual.

Teaching:

Teaching Methods:

The program is self-directed and delivered 100% online. Learners have access to a range of online learning resources, including texts, videos, interactive diagrams, and self-assessment activities.

Faculty:

Learners are supported by a University of Derby tutor throughout the course. The support tutor will:

• Welcome learners to the course and help them develop their learning plan.
• Answer any academic queries in preparation for unit/qualification assessments.
• Signpost other queries to appropriate person/departments.
• Monitor learners' progress based on the agreed learning plan.

Careers:

Potential Career Paths:

Upon completion of the program, learners will be able to progress to further study, such as the University Diploma in Hospitality Business Management and the BA (Hons) International Hospitality Business Management degree (Top-Up).

Opportunities:

The program equips learners with the critical business management skills to progress their career into a more senior supervisory or management level role within the hospitality and tourism sector. Examples of potential roles include:

• Restaurant Supervisor
• Bar Manager
• Operations Manager
• Deputy Manager

Other:

• The program is recognized by industry and is strongly backed by the Institute of Hospitality.
• Learners must be 21 years old at the point of enrollment.
• All applicants without English as a first language must hold at least IELTS 6.0 or other evidence of competence in English at this level.
• Learners will need a computer or laptop with internet access for both access to online learning resources and for taking end-of-unit tests.
• Learners must agree to being recorded whilst taking online assessments.