Master of Marketing

Program Overview

The University of Western Australia's Master of Marketing program equips students with advanced knowledge and skills to excel as marketing leaders in a dynamic business landscape. The program covers cutting-edge topics, engages students with industry experts, and offers project opportunities with real-life organizations. Accredited by the Australian Marketing Institute, it provides flexible study options, work-integrated learning, and leads to senior-level careers in various marketing domains.

Program Outline

Degree Overview:

The Master of Marketing at the University of Western Australia is a postgraduate program designed to equip students with the knowledge, experience, and skills to become dynamic marketing leaders in an ever-changing world. The program is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.

Objectives:

The program aims to develop students' strategic understanding of marketing's role in firms and society. It also aims to engage students with a diverse School of experts working on cutting-edge marketing problems and build networks with industry collaborators and classmates from around the world.

Description:

The Master of Marketing program covers cutting-edge topics in marketing, including digital marketing, analytics, and marketing strategy. Students have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.

Teaching:

The program is taught by researchers who are experts in their field. The teaching methods include lectures, tutorials, case studies, and group projects. The program also includes guest speakers from leading marketing organizations and agencies.

Careers:

The Master of Marketing program will lead to senior level careers in many areas, including:

• Sales management
• Sales account management
• Promotions and events management
• Branding and advertising
• Public relations
• Market research and analysis
• Product development
• Management consulting

Other:

• The program is available in both full-time and part-time formats.
• The estimated time commitment is 12 hours per unit, which includes contact hours, personal study, and examinations.
• The program is available to start in Semester 1 and Semester 2.
• The program is accredited by the Australian Marketing Institute (AMI).
• The program is designed to be flexible and allows students to balance their work and studies.
• Students have the opportunity to study part-time, take units that are taught after hours, and learn via intensive units.
• The program includes work-integrated learning opportunities, such as internships and real-life projects.
• The program is designed to provide students with hands-on experience and prepare them for a successful career in marketing.