| Program start date | Application deadline |
| 2024-07-01 | - |
| 2024-02-01 | - |
Program Overview
The University of Western Australia's Master of Marketing program equips students with advanced knowledge and skills to excel as marketing leaders in a dynamic business landscape. The program covers cutting-edge topics, engages students with industry experts, and offers project opportunities with real-life organizations. Accredited by the Australian Marketing Institute, it provides flexible study options, work-integrated learning, and leads to senior-level careers in various marketing domains.
Program Outline
Degree Overview:
The Master of Marketing at the University of Western Australia is a postgraduate program designed to equip students with the knowledge, experience, and skills to become dynamic marketing leaders in an ever-changing world. The program is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.
Objectives:
The program aims to develop students' strategic understanding of marketing's role in firms and society. It also aims to engage students with a diverse School of experts working on cutting-edge marketing problems and build networks with industry collaborators and classmates from around the world.
Description:
The Master of Marketing program covers cutting-edge topics in marketing, including digital marketing, analytics, and marketing strategy. Students have the opportunity to undertake projects for real-life organizations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
Teaching:
The program is taught by researchers who are experts in their field. The teaching methods include lectures, tutorials, case studies, and group projects. The program also includes guest speakers from leading marketing organizations and agencies.
Careers:
The Master of Marketing program will lead to senior level careers in many areas, including:
- Sales management
- Sales account management
- Promotions and events management
- Branding and advertising
- Public relations
- Market research and analysis
- Product development
- Management consulting
Other:
- The program is available in both full-time and part-time formats.
- The estimated time commitment is 12 hours per unit, which includes contact hours, personal study, and examinations.
- The program is available to start in Semester 1 and Semester 2.
- The program is accredited by the Australian Marketing Institute (AMI).
- The program is designed to be flexible and allows students to balance their work and studies.
- Students have the opportunity to study part-time, take units that are taught after hours, and learn via intensive units.
- The program includes work-integrated learning opportunities, such as internships and real-life projects.
- The program is designed to provide students with hands-on experience and prepare them for a successful career in marketing.
The University of Western Australia
Overview:
The University of Western Australia (UWA) is a leading research-intensive university located in Perth, Western Australia. It is renowned for its high-quality teaching, strong research output, and commitment to graduate employability. UWA is consistently ranked among the top 100 universities globally and is the number one university in Western Australia for graduate employability.
Services Offered:
UWA offers a wide range of services to its students, including:
Academic support:
Tutoring, workshops, and study skills resources.Career services:
Career counselling, job search assistance, and internship opportunities.Student wellbeing:
Mental health support, counselling, and health services.Accommodation:
On-campus and off-campus housing options.Sports and fitness:
Access to state-of-the-art facilities and a variety of sports clubs.Clubs and societies:
A vibrant student community with numerous clubs and societies catering to diverse interests.Study abroad and exchange:
Opportunities to study at universities around the world.Student Life and Campus Experience:
UWA provides a dynamic and engaging campus experience for its students. The university boasts a beautiful campus with modern facilities, green spaces, and a strong sense of community. Students can participate in a wide range of activities, including:
Social events:
Concerts, festivals, and other social gatherings.Sporting events:
Supporting the university's sports teams.Volunteer opportunities:
Contributing to the local community.Cultural events:
Art exhibitions, theatre performances, and music concerts.Key Reasons to Study There:
World-class education:
UWA offers a high-quality education with a focus on research and innovation.Excellent employability:
Graduates from UWA are highly sought after by employers.Vibrant campus life:
A diverse and engaging student community with numerous opportunities for personal and professional development.Beautiful campus:
A picturesque campus with modern facilities and green spaces.Strong research focus:
UWA is a leading research university with a strong commitment to innovation.Academic Programs:
UWA offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Arts and Humanities:
History, Literature, Philosophy, Languages, and more.Science and Engineering:
Mathematics, Physics, Chemistry, Biology, Engineering, and more.Business and Economics:
Accounting, Finance, Marketing, Economics, and more.Health Sciences:
Medicine, Dentistry, Nursing, Pharmacy, and more.Law:
Juris Doctor, Bachelor of Laws, and other law programs.Other:
UWA is committed to fostering a diverse and inclusive campus community. The university has a strong focus on Indigenous education and research, and offers a range of programs and support services for Indigenous students. UWA also has a strong international presence, with students from over 100 countries studying at the university.
Entry Requirements:
(1) To be considered for admission to this course an applicant must have—(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or(c) at least two years professional experience in a relevant occupation; or(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Language Proficiency Requirements:
Minimum overall IELTS score of 6.5, with no band less than 6.0.
