Program Overview
The Enterprise and Innovation major equips students with entrepreneurial and innovation skills, enabling them to develop solutions for complex real-world problems. Through exposure to current developments, practical experiences, and industry partnerships, students gain an understanding of the entrepreneurial process, innovation management, and business strategies. The program emphasizes employability by instilling key attributes for success in today's workplace.
Program Outline
Degree Overview:
The Enterprise and Innovation major is designed for students who want to develop their skills, knowledge, and practical engagement with the principles of entrepreneurship and innovation in a local and global context. Students will develop solution-based skills to complex real-world problems and learn to critically apply business solutions to them. The program emphasizes the development of key attributes for employability through core principles of innovation, commercialization, and digital strategies necessary in today's workplace.
Objectives:
- Develop an understanding of the entrepreneurial process through exposure to theoretical concepts and current developments in the field.
- Identify and evaluate strategies that drive entrepreneurial performance and growth.
- Understand the process of innovation management in both small and large firms.
- Understand the new product development process and the role that customers play in product definition.
- Critically reflect on contemporary marketing and management theories as they apply in small business management and, in particular, the ability of a small business to create and maintain a competitive advantage in the market.
Other:
- Practical Learning Opportunities: The program includes capstone experiences such as industry projects, internships, and work-integrated learning.
- Work Integrated Learning: The program offers a professional experience practicum.
- Corporate Partners: Recent partners include ATCO, Bankwest, BDO, BHP, Ernst & Young, KPMG, Macquarie Group, Mitsubishi, UniBank, Woodside, and more.
- Perron Foundation Scholarships: The Perron Foundation offers 10 x $30,000 Bachelor of Business Scholarships for Semester 1, 2021.
- Accreditation: The UWA Business School is accredited through both EQUIS, the European Quality Improvement System, and AACSB, the Association to Advance Collegiate Schools of Business.
