Marketing

Program Overview

The Marketing major at this institution equips students with the knowledge and skills to become dynamic marketers in an ever-changing global landscape, covering topics from market research to digital marketing and customer behavior. The program balances theoretical concepts with practical applications and industry partnerships, providing graduates with career opportunities in diverse sectors such as marketing management, advertising, and new venture creation. The Business School's accreditations and partnerships ensure the program's recognition worldwide, offering students a solid foundation for success in the field of marketing.

Program Outline

Degree Overview:

Marketing has a central role in understanding what different types of people in different places across the globe want. This major provides you with the knowledge, experience, and skills to become a dynamic marketer in an ever-changing world.

Outline:

• Level 1
• Core:
• MKTG1203 Introduction to Marketing (6 points)
• MKTG1204 Consumer Behaviour (6 points)
• Level 2
• Core:
• MKTG2305 Marketing Research (6 points)
• Option:
• MKTG2238 Advertising and Branding (6 points)
• MKTG2308 Professional Selling (6 points)
• Level 3
• Core:
• MKTG3306 Strategic Marketing (6 points)
• Option:
• MGMT3342 Entrepreneurship (6 points)
• MKTG3302 Small Business Management (6 points)
• MKTG3303 New Product Development (6 points)
• MKTG3307 Digital Marketing (6 points)
• MKTG3308 Marketing Analytics (6 points)
• MKTG3311 Experiential Marketing (6 points)
• MKTG3312 Consumers Around the World (6 points)

Teaching:

• The course is taught through a combination of lectures, tutorials, workshops and other in-class activities.
• The program balances theory, practice and future prospects for students looking for a career in marketing.
• The Business School has high-level industry partnerships.

Careers:

• A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting.
• You can find employment in all industry sectors including not-for-profit, private and public organisations.

Other:

• Marketing is vital to business performance and there is strong growth for marketing graduates (joboutlook.gov.au, 2019).
• Gain the frameworks and knowledge you need to translate data into insights, develop and test new products and services, create a digital marketing campaign and competitive marketing strategy.
• Focus on entrepreneurship and new business development, with significant local industry participation from organisations such as Metrix Consulting, Destination Perth, PerthCool Magazine and The Higher Mix.
• Current UWA students are eligible to take one of our professional experience units.
These units bridge the gap between university and the workplace by providing opportunities to gain hands-on, practical experience. You can master new skills, make connections and network, get a taste of the opportunities in the workforce and add experience to your resume, all before graduating.
• The UWA Business School is accredited through both EQUIS, the European Quality Improvement System, and AACSB, the Association to Advance Collegiate Schools of Business.
These are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.
• Marketing students put their learning into practice by working with top Perth agencies Clarity Communications and Firefly 360 on a live campaign for the SOTA Festival on WA Day 2019.
The Business School’s Trading Room transformed into a social media command centre, where students were involved in reaching 2 million people on social media, driving 70k website sessions and getting 60k people using the event hashtag across one weekend.
• apply various components of marketing to create customer value
• critically analyse customer decision making and customer-facing interactions
• research and analyse market opportunities
• evaluate both personal and an organisation’s communication strategies
• We partner with major marketing and branding organisations in Perth to ensure our students are career ready when they graduate, including:
• Painted Dog
• Meerkats
• Carat
• Perth Zoo
• Water Corp
• Firefly360
• Metrix Consulting
• The Brand Agency