Graduate Diploma in Strategic Communication

Program Overview

The Graduate Diploma in Strategic Communication from the University of Western Australia equips students with advanced skills to thrive in the contemporary communications landscape. Through a combination of core and optional units, students develop expertise in strategic communication, digital media, and global communication. The program emphasizes practical skills, portfolio development, and industry connections, preparing graduates for a wide range of careers in the communication sector.

Program Outline

Graduate Diploma in Strategic Communication - University of Western Australia

Degree Overview:

The Graduate Diploma in Strategic Communication is designed to equip students with the advanced skills, knowledge, and capabilities needed to thrive in the contemporary communications environment. This program caters to individuals seeking to advance their careers in various sectors, including industry, government agencies, and community organizations. The program focuses on developing practical skills and understanding relevant to:

• Developing effective communication strategies
• Managing communication projects across digital and traditional media formats
• Communicating strategically to reach diverse audiences
• Managing an organization's image and messages
• Designing communication projects and campaigns

Outline:

Course Structure:

The Graduate Diploma in Strategic Communication is a postgraduate coursework degree comprising a set of units.

• Core Units (24 points):
• COMM5104 Public Communication (6 points)
• COMM5701 Strategic Communications in a Digital Era (6 points)
• COMM5702 Digital Media: Theory and Practice (6 points)
• COMM5704 Global Media and Cross-cultural Communication (6 points)
• Option Units (24 points):
• Students choose units to the value of 24 points from the following options:
• COMM5200 Digital Advocacy (6 points)
• COMM5604 Media Governance (6 points)
• COMM5605 Issues in Contemporary Global Journalism (6 points)
• COMM5706 Accountability and Responsibility in the Media (6 points)
• WILG5001 Work Integrated Learning Internship Program (6 points)

Course Schedule:

• The program is offered in both Semester 1 and Semester 2.
• Weekly contact time is 8-10 hours, plus additional self-study time.

Module Descriptions:

• COMM5104 Public Communication: This unit explores the theory and practice of public communication, focusing on the role of communication in shaping public opinion and influencing behavior.
• COMM5701 Strategic Communications in a Digital Era: This unit examines the impact of digital technologies on strategic communication, covering topics such as social media, digital marketing, and online reputation management.
• COMM5702 Digital Media: Theory and Practice: This unit delves into the theoretical frameworks and practical applications of digital media, including web design, multimedia production, and digital storytelling.
• COMM5704 Global Media and Cross-cultural Communication: This unit explores the complexities of global media and communication, focusing on cultural differences, intercultural communication, and the role of media in globalization.
• COMM5200 Digital Advocacy: This unit examines the use of digital technologies for advocacy and social change, covering topics such as online activism, digital campaigning, and social media for social good.
• COMM5604 Media Governance: This unit explores the legal and ethical frameworks governing media and communication, including issues such as freedom of speech, media regulation, and media ethics.
• COMM5605 Issues in Contemporary Global Journalism: This unit examines contemporary issues in global journalism, including the challenges of reporting in a digital age, the role of journalism in democracy, and the ethics of journalism.
• COMM5706 Accountability and Responsibility in the Media: This unit explores the principles of accountability and responsibility in the media, covering topics such as media ethics, media law, and the role of the media in society.

Teaching:

• The program utilizes a variety of teaching methods, including lectures, seminars, workshops, and practical exercises.
• Students benefit from the expertise of experienced faculty members who are active professionals in the field of communication.
• The program emphasizes hands-on learning through project-based work and work placements, allowing students to develop a portfolio of practical skills.

Careers:

• The Graduate Diploma in Strategic Communication prepares graduates for a wide range of careers in the communication sector.
• Potential career paths include:
• Corporate Communications Specialist
• Public Relations Officer
• Marketing Communications Manager
• Digital Communications Manager
• Social Media Manager
• Content Creator
• Journalist
• Media Researcher
• Communications Consultant
• Graduates are equipped to work in various industries, including:
• Business and Industry
• Government Agencies
• Non-profit Organizations
• Media and Entertainment
• Education
• Public Sector

Other:

• The program is designed to be flexible, allowing students to study part-time and balance their studies with work commitments.
• The program is part of an articulated sequence with the Graduate Certificate in Strategic Communication and the Master of Strategic Communication, allowing students to progress their studies further.
• The program includes a work placement component, providing students with valuable real-world experience in the local and international communications environment.
• The program offers a range of professional and networking opportunities, including specialized media training and workshops.