Sport & Recreation Management

Program Overview

The Sport and Recreation Management program equips students with skills for various roles in sport management, marketing, and recreation industries. It covers topics from sport event planning to recreation programming and legal aspects of sport, culminating in final-semester work placements for practical experience. Graduates are well-suited for careers in amateur and professional sports, community sport, event management, and more.

Program Outline

Degree Overview:

The Sport and Recreation Management program prepares students to work in the exciting and interactive business of sport management, sport marketing and recreation-related industries. Courses of study cover sport and recreation management and marketing; sport economics; recreation programming; legal aspects of sport; sport governance; project management; community sport and recreation supervision. Students will participate in a variety of relevant, practical learning experiences which will culminate in the final semesters of the program with work placement. Students will experience, first hand, what it is like to be involved in the world of sport and recreation management.

Program Highlights:

• Graduates will have the relevant skills and knowledge suitable for positions within a wide range of sport management and supervisory activities.
• Courses of study include sport event planning, sales and marketing, facility management, and business administrative positions within professional sport.
• Understand the interaction between sport governing bodies, public agencies, and other regulatory bodies involved in the business of sport management.

Outline:

Semester 1

| Code | Title | Credits | |---|---|---| | ACC110 | Accounting Concepts I | 3 | | BUS108 | Introduction To Canadian Business | 3 | | SRM107 | Introduction To Sports And Recreation Field | 3 | | SRM101 | Program And Event Management | 3 | | SRM102 | Introduction To Sport Marketing | 3 | | SRM103 | Introduction To Sport Management | 3 |

Semester 2

| Code | Title | Credits | |---|---|---| | ACC210 | Accounting Concepts II | 3 | | BUS207 | Basic Spreadsheeting | 2 | | SRM200 | Communication In Sport | 4 | | SSC169G | Money Matters | 3 | | SRM201 | Sport Organization In Canada | 3 | | SRM202 | Introduction To Recreation And Leisure | 3 | | SRM203 | Sport Research | 3 |

Semester 3

| Code | Title | Credits | |---|---|---| | ELEC1030 | Choose 1 Elective Course | 3 | | ECN303 | Economics | 3 | | SRM301 | Facility Management | 3 | | SRM302 | Team And League Management | 3 | | SRM303 | Sporting Goods Management | 3 | | SRM311 | Sports Performance And Data Analytics | 3 |

Semester 4

| Code | Title | Credits | |---|---|---| | SSW304 | Recreation, Leisure & Therapeutic Program Planning | 3 | | SRM403 | Sport And Recreation Human Resource Management | 3 | | SRM400 | Public And Media Relations | 3 | | SRM401 | Sport Tourism | 3 | | MRK672 | Sports & Events Marketing | 3 | | ELEC1030 | Choose 1 Elective Course | 3 |

Semester 5

| Code | Title | Credits | |---|---|---| | MIC240 | Computer Applications In Sport And Recreation Management | 3 | | SRM501 | Sales | 3 | | SRM502 | Leadership | 3 | | SRM505 | Fieldwork I | 7 | | SRM503 | Sport And The Law | 3 | | SRM504 | Sport Finance | 3 |

Semester 6

| Code | Title | Credits | |---|---|---| | SRM606 | Sport and Recreation Management Communications | 3 | | SRM605 | Fieldwork II | 7 | | SRM601 | Global Sport | 3 | | SRM607 | Sport Sponsorship And Development | 3 | | SRM604 | Programming For Parks, Recreation, And Leisure Services | 3 | | SRM603 | Organizational Behaviour In Sport | 3 |

Careers:

Sport and Recreation Management Graduates will find career opportunities in the public, private and commercial sports and recreation industry sectors. These positions include amateur and professional sports, community sport and sport and recreation facilities management, college and university athletics and recreation departments as well as sporting goods and event management.