Advertising & Marketing Communications Management

Program Overview

The Advertising & Marketing Communications Management program at St. Clair College is a three-year advanced diploma program focusing on digital marketing. It offers a comprehensive curriculum, industry experience through work placements, and prepares students for various career paths in the advertising and marketing industry. Graduates have a high employment rate and can pursue a wide range of careers, including digital media, account management, and public relations.

Program Outline

Degree Overview:

The Advertising & Marketing Communications Management program at St. Clair College is a three-year Ontario College Advanced Diploma program. It is considered one of the premier programs in the country, offering a comprehensive curriculum that integrates current digital content and trends with traditional platforms. The Interactive Advertising Bureau of Canada calls this program "the most up-to-date curriculum of any of the Ontario advertising programs."

Objectives:

The program aims to prepare students for careers in digital marketing, utilizing interactive platforms like Facebook, Instagram, Twitter, mobile devices, and traditional platforms like television, radio, and print. Students will learn about the evolving landscape of the advertising industry and gain practical skills in various marketing and advertising disciplines.

Program Description:

• Focus on Digital Marketing: The program emphasizes digital marketing, offering more social media, mobile, and digital marketing/media courses than any other university or college in Canada.
• Industry Experience: Students participate in a four-week prearranged work placement, providing them with real-world experience and valuable industry contacts.
Many students are hired by their work placement for full-time work after graduation.
• Competition and Awards: Third-year students regularly compete in annual advertising competitions, winning awards and building their portfolios.
• Experienced Faculty: The program is taught by seasoned industry professionals with backgrounds in executive positions at major national and international companies.
• HooteSuite Certification: All graduates are HooteSuite certified in digital media.

Teaching:

• Experienced Faculty: The program is taught by highly experienced faculty members who offer students the best in marketing and advertising training.
• Practical Learning: Students learn through a combination of lectures, workshops, case studies, and hands-on projects.
• Industry-Relevant Curriculum: The curriculum is designed to be relevant to the current advertising and marketing industry.

Careers:

• Wide Range of Career Paths: Graduates can pursue a variety of career paths, including digital media, social networking management, account management, copywriting, event planning, media planning and buying, public relations, Internet marketing and advertising, consumer behavior, relationship management, and more.
• High Employment Rate: The program boasts a 90% employment rate within six months of graduation.
Graduates find jobs in Windsor, Toronto, Vancouver, Calgary, and other cities.

Other:

• Degree Completion: Students can use their credits to transfer to various universities, including Athabasca University, Davenport University, Griffith University, and others.
• Accelerated Transfers: Students who have completed a related program at the college or have a university degree in Business/Marketing can apply for credit transfers to accelerate their program completion.
• Program Physical Demands Analysis: The program has a physical demands analysis, which is available upon request.
• Program Vocational Learning Outcomes: The program outlines specific vocational learning outcomes that graduates are expected to demonstrate.
• Internship: The program includes a month-long work internship.
• Mad Men Reference: The program description uses a reference to the popular television show "Mad Men" to appeal to students who are interested in advertising and marketing.
• Integrated Plans and Programs: Students develop complete and integrated plans and programs in marketing and communications, advertising, promotions, public relations, event planning, and business and creatives in both traditional and web arenas.
• Course Descriptions: The program provides detailed descriptions of each course offered in the curriculum.
• Tuition and Fees: The standard tuition and compulsory fees for the current academic year are listed.
• Experiential Learning: The program includes experiential learning components, such as work placements and internships.
• Laptop Recommendation: Students are recommended to have access to a laptop or desktop computer during experiential learning periods.
• Program Code: The program code is B875.
• Status: The program is open.
• Recommended Computer Specs: Recommended computer specifications are listed.
• Related Programs: Related programs, such as Public Relations, Fashion Design Technician, and Music Theatre Performance, are listed.