Bsc (Hons) Marketing with Advertising and Digital Communications

Program Overview

This BSc (Hons) in Marketing with Advertising and Digital Communications equips students with comprehensive knowledge and practical skills in marketing. It emphasizes digital marketing technologies, advertising, and communications, preparing graduates for a wide range of marketing careers. The program includes industry placements and is accredited by the Chartered Institute of Marketing, providing exemptions from professional qualifications. Overall, it is designed for students seeking a dynamic and data-driven career in the evolving marketing landscape.

Program Outline

Degree Overview:

This program is designed to equip students with the knowledge and skills necessary to thrive in the dynamic and data-driven world of marketing. It focuses on both current academic theory and practical application, preparing students for a career in a constantly evolving industry. The program emphasizes the importance of adapting to changes in technology, customer behavior, and the marketing landscape.

Objectives:

• To provide a strong foundation in current business practice and contemporary marketing theory and practice.
• To develop practical skills in digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques, and the use of digital marketing technology.
• To enhance employability through embedded specialist knowledge, such as marketing technologies and certifications, as well as broader soft skills.
• To prepare students for a range of marketing roles, including advertising, PR, marketing research, brand management, and digital marketing.

Outline:

The program is structured over three years (or four years with a placement year) and includes a variety of modules designed to provide a comprehensive understanding of marketing.

Year 1:

• Principles of Marketing: Introduces fundamental marketing concepts, including the marketing environment, marketing research, consumer behavior, segmentation, targeting, positioning, the marketing mix, and ethics in marketing.
• Marketing in a Digital World: Examines the digital landscape from a marketing perspective, exploring how key digital marketing tools are revolutionizing the industry.
Students learn about tools and techniques for developing digital marketing plans and gain experience with Hootsuite Academy courses and Hootsuite Amplify training sessions.
• Finance and the Economy: Provides an overview of finance from a general business perspective.
• The Discovery Project: Introduces business management from an applied perspective.
• Management and Organisations: Covers management theory and practice, offering insight into organizational behavior.

Year 2:

• Understanding the Consumer: Examines consumer behavior, analyzing individuals' and groups' behavioral concepts and theories in selecting, purchasing, using, and disposing of products or services.
• Your Marketing Career: Explores the wide range of marketing careers available, introducing students to former LSBU marketing students, recruiters, and practitioners.
Students work on a project with a commercial client, applying decision-making tools and developing their business confidence.
• Integrated Contemporary Communications: Offers hands-on experience in media, planning, and strategy through live briefs and case studies.
Students work with real clients and develop a Pop-up exhibition with Tokyo University of Technology.
• Media Relations: Explores the role of contemporary media relations in public relations practice, covering traditional and digital PR channels, the changing media relations landscape, and contemporary issues.
Students develop professional skills in analyzing the impact of media relations and applying strategic media relations planning.
• Creative Advertising and Media Planning: Provides a practical guide to the world of advertising, including developing and implementing creative advertising campaigns.
• Plus one option from:
• The Digital Economy
• Managing Customer Experience
• Fundamentals of Project Management

Year 3:

• A one-year industry placement is offered and actively encouraged.

Year 4 (Placement Year):

• Managing Products and Brands: Covers brand elements, experience, online and digital aspects, and the value of brands.
Students apply theory to discussions on current brands and products and develop their own sub-brand for Beverages, Audio, or Retail sectors.
• Promotional Media and Campaign Strategies: Students learn how to create promotional campaign strategies for their own online portfolio in partnership with WIX.
They develop their own branding, campaign ideas, and strategy, and create a website with an online statement, CV, and examples of their live brief projects.
• Marketing and Digital Strategy and Planning: Links all previous topics studied and involves the development of an effective overall marketing strategy for a live case.
• Applied Project: Students conduct primary research and develop unique knowledge that sets them apart from the rest.
They learn how to use scientific data to identify needs and demands, analyze and evaluate research, and gain a competitive advantage.
• Plus one option from:
• Strategic Market Channels
• Social Responsibility & Ethics in Marketing
• Contemporary Issues in Digital Marketing
• Volunteering

Assessment:

The program is assessed via 100% coursework. Assessment methods may include:

• Live case studies: Offer hands-on experience in key areas of marketing management.
• Projects: Allow students to apply their knowledge and skills to real-world scenarios.
• Presentations: Develop students' communication and presentation skills.
• Essays: Encourage critical thinking and analysis.
• Reports: Demonstrate students' ability to research and synthesize information.

Teaching:

• Lectures: Provide a theoretical foundation for the course.
• Seminars: Offer opportunities for discussion, debate, and application of concepts.
• Guest lectures: Provide insights from industry professionals.
• Workshops: Develop practical skills and provide hands-on experience.
• Case studies: Offer real-world examples of marketing concepts and strategies.

Careers:

• Potential career paths: Marketing Executive, Marketing Manager, Marketing Director, Social Media Manager, Senior Account Executive, Marketing & Communications Executive, Campaign Manager, Global Webinar Specialist, Head of Ecommerce, Media Operations Manager, Consumer Brand Manager, Digital Marketing Strategist.
• Examples of employers: Facebook, Google, Barnardo’s, Diageo, Lulu Guinness, Saatchi & Saatchi, Ogilvy, American Express, Xbox, Play Station, Ipsos MORI, Unilever, Lego, HSBC, Pulicis Sapient, FIFA, McCann London.
• Accreditation and exemptions: The program is accredited by the Chartered Institute of Marketing (CIM) and provides graduates with exemptions from CIM modules, allowing them to gain professional qualifications alongside their degree.

Other:

• Employability Service: LSBU offers a comprehensive Employability Service to help students find jobs and internships.
• Student Enterprise team: Provides support for students who want to start their own businesses.
• Personal Tutoring: Students are assigned a personal tutor who provides individual and group support for academic and personal development.
• Membership: LSBU Business School is a member of the Business Graduates Association (BGA), providing students with access to resources and tools for professional development.

Full-time year 1 year 2 year 3 year 4 year 5 BA (Hons) Marketing with Advertising & Digital Communications (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 1FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 1FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 2FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 2FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5691 Session code: 3FS00 Total course fee: UK: £27750 International: £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) The fee shown is for entry 2024/25 UK fee: £0 International fee: £0 AOS/LSBU code: 5709 Session code: 3FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700 BA (Hons) Marketing with Advertising & Digital Communications (with Placement) (FT) The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5709 Session code: 4FS00 Total course fee: UK (excluding any optional years): £27750 UK (including any optional years): £27750 International (excluding any optional years): £47700 International (including any optional years): £47700