BA (Hons) Marketing with Advertising & Digital Communications (with Foundation Year)

Program Overview

This four-year Marketing with Advertising and Digital Communications degree from London South Bank University emphasizes digital marketing, data analytics, and targeting. It provides students with a solid foundation in marketing theory and practice, equips them with skills in digital campaign planning and marketing research, and prepares them for careers in the dynamic and data-driven marketing industry. The program is accredited by the Chartered Institute of Marketing and offers a dedicated team of personal tutors and extra-curricular opportunities.

Program Outline

Degree Overview:

This program, Marketing with Advertising and Digital Communications (with Foundation Year), is a four-year full-time degree offered by London South Bank University. It is designed to provide students with a comprehensive understanding of marketing in a dynamic, data-driven, and increasingly online world. The program emphasizes the importance of digital marketing, data analytics, and targeting, equipping students with the skills needed to thrive in a constantly evolving industry. The program's objectives are to:

• Provide students with a solid foundation in current business practice and contemporary marketing theory and practice.
• Equip students with practical skills in digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques, and the use of digital marketing technology such as Hootsuite and Salesforce.
• Prepare students for work in a dynamic, data-driven, and increasingly online world.
• Enhance students' employability through consultancy projects via the Business Solutions Centre, placement opportunities, and industry connections.

Outline:

The program is structured over four years, with a foundation year followed by three years of core marketing modules. The program includes a range of topics, including:

Year 1:

• Apps and Applications: Introduces students to software used in academic and business environments, enhancing their IT confidence and proficiency.
• Academic Development: Focuses on academic writing, exploring the features of written communication and providing guidance on persuasive writing and logical argumentation.
• Business Communication and Culture: Supports students' transition into business education, fostering communication skills, coaching skills, and self-development through exploration of core values and beliefs.
• Problem-solving for Business: Introduces students to business research, requiring them to apply research skills to a real-world problem facing a local organization.
• Introduction to Marketing: Covers basic theories and practices of marketing, providing a foundation in the subject.

Year 2:

• Principles of Marketing: Provides an overview of the marketing concept, preparing students for specialized marketing modules.
• Marketing in a Digital World: Introduces digital marketing, including key digital marketing technologies.
• The Discovery Project: Introduces business management from an applied perspective.
• Management and Organisations: Covers management theory and practice, offering insight into organizational behavior.

Year 3:

• Understanding the Consumer: Provides an in-depth look at consumer behavior theory, its role in marketing decisions, and its practical application.
• Your Marketing Career: Focuses on employability, covering key skills necessary for graduate marketing employment.
• Integrated Contemporary Communications: Examines marketing communications from an integrated campaign perspective, fusing both practice and theory.
• Media Relations: Covers the relationship between media and marketing, including PR theory and practice.
• Creative Advertising and Media Planning: Offers a practical guide to the world of advertising, including developing and implementing a creative advertising campaign.
• Optional Modules: Students can choose one from:
• The Digital Economy
• Managing Customer Experience
• Fundamentals of Project Management

Year 4:

• Managing Products and Brands: Covers practical and theoretical concepts related to product and brand management.
• Promotional Media and Campaign Strategies: Prepares students for a career in a creative marketing function, based on live case studies and covering the strategic process of a campaign.
• Marketing and Digital Strategy and Planning: Links all previous topics studied across all levels and involves developing an effective overall marketing strategy for a live case.
• Applied Project: Allows students to explore an area of marketing of their choosing in more depth.
• Optional Modules: Students can choose one from:
• Strategic Marketing Channels
• Social Responsibility and Ethics
• Contemporary Issues in Digital Marketing
• Volunteering

Assessment:

The program utilizes a variety of assessment methods, including:

• Business Reports
• Case Study Analysis
• Closed Book Exam
• Multiple choice test
• Individual Reflections
• Essays
• E-poster
• Social Media Presence Development
• Individual Portfolio
• Excel Assignment
• Coaching Diary
• Group Presentation

Teaching:

The academic team consists of lecturers from research, industry, and charity backgrounds with subject specialisms in Economics, Enterprise, Management Information Systems, Marketing, and Mathematics. Guest speakers from business and academia contribute their expertise and real-world contextualization. Teaching methods include:

• Interactive seminars and workshops
• Small group activities
• Application of knowledge to business case studies and real life
• Question practice and case study analysis
• Debate and discussion

Careers:

The program prepares students for a wide range of careers in marketing, advertising, and digital communications. Potential career paths include:

• Marketing Manager
• Digital Marketing Manager
• Brand Manager
• Advertising Account Executive
• Public Relations Officer
• Market Research Analyst
LSBU's Employability Service provides students with resources and support to help them find employment, including:
• An online job board
• Job Shop advisers
• Careers Gym workshops
• Student Enterprise team

Other:

• The program is accredited by the Chartered Institute of Marketing (CIM).
• LSBU Business School is a member institution of the Business Graduates Association (BGA), providing students with access to BGA membership benefits.
• The program includes a dedicated team of personal tutors who provide pastoral care and support.
• Students have the opportunity to develop a Personal Development Plan with their Personal Tutor.
• The program encourages student engagement through extra-curricular opportunities.

UK Fees £9250 home students International £15900 international students