Digital Marketing, Post-Baccalaureate Certificate
Program Overview
The Digital Marketing Certificate from Saint Louis University equips students with the skills to understand and market effectively to consumers in a digital and social media context. The AACSB-accredited certificate program covers digital marketing concepts, strategy development, and data analytics. Delivered online, it empowers students with practical marketing solutions and strong business communication skills.
Program Outline
Degree Overview:
The Digital Marketing Certificate from Saint Louis University is designed to equip students with a comprehensive understanding of digital and social media marketing in the context of consumer behavior. The program focuses on:
- Digital and social media marketing strategy: Students will learn to develop and implement effective strategies for reaching target audiences online.
- Application of data analytics: The program emphasizes the use of data to inform marketing decisions and measure campaign effectiveness. The certificate program is offered online, making it accessible to students with busy schedules.
Objectives:
Graduates of the Digital Marketing Certificate program will be able to:
- Develop an understanding of digital marketing concepts: This includes a broad range of topics such as search engine optimization (SEO), content marketing, social media marketing, and digital advertising.
- Apply digital marketing concepts in the context of case and problem analysis: Students will learn to analyze real-world marketing scenarios and develop practical solutions.
- Develop oral and written business communication skills on digital marketing case and problem analysis: The program emphasizes effective communication of marketing insights and strategies.
Other:
- The program is offered by the Richard A. Chaifetz School of Business at Saint Louis University.
- The certificate program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- The program is delivered in an online modality.
Saint Louis University
Overview:
Saint Louis University (SLU) is a Jesuit Catholic university with a rich history spanning over 200 years. It is known for its commitment to academic excellence, student-centered approach, and research-driven environment. SLU offers a wide range of undergraduate and graduate programs across various disciplines, including arts and sciences, business, education, health sciences, law, medicine, nursing, and more.
Services Offered:
Student Life and Campus Experience:
SLU provides a vibrant and supportive campus community with a strong emphasis on student involvement. Students can participate in a variety of clubs, organizations, and activities, including athletics, service learning, and cultural events. The university also offers resources for student well-being, such as counseling services and wellness programs.
Key Reasons to Study There:
Academic Excellence:
SLU is recognized for its high-quality academic programs and dedicated faculty.Experiential Learning:
The university emphasizes hands-on learning through internships, research opportunities, and study abroad programs.Supportive Community:
SLU fosters a welcoming and inclusive environment where students can connect with peers, faculty, and staff.Billiken Promise:
This program offers admitted undergraduate students a range of benefits, including virtual internships, guaranteed study abroad opportunities, and flexible scholarships.Academic Programs:
SLU offers a wide range of academic programs, including:
Undergraduate:
94 bachelor's degree programsGraduate:
88 master's degree programsProfessional:
Programs in law, medicine, and other fieldsThe university is particularly known for its strengths in the following areas:
Health Sciences:
Medicine, Nursing, Public Health, and other related fieldsBusiness:
Finance, Marketing, Management, and EntrepreneurshipLaw:
Legal studies and practiceArts and Sciences:
Humanities, Social Sciences, and Natural SciencesOther:
SLU has a beautiful residential campus located in Midtown St. Louis, Missouri. The university also has a campus in Madrid, Spain, offering study abroad opportunities for students.
Entry Requirements:
- An undergraduate degree is required for admission.
- A business background is not required.
- Applicants must submit the following:
- Completed online application
- Transcript(s) from all previously attended institutions
- 1-2 letters of recommendation
- Résumé/CV
- Professional goal statement of fewer than 500 words
