Marketing, B.S.

Program Overview

The Marketing, B.S. program at Saint Louis University equips students with the practical skills and knowledge to thrive in the global marketing industry. With a focus on problem-solving and consumer behavior, the program provides a foundation in essential business concepts and marketing strategy. Students can choose from a range of electives and internship opportunities to tailor their education to specific career goals, such as advertising, sales, or marketing analytics. Graduates are well-prepared for a diverse range of careers in the field, with a strong reputation and extensive alumni network.

Program Outline

Degree Overview:

The Marketing, B.S. It equips students with practical skills and training to succeed in professional marketing positions worldwide. The program emphasizes a creative approach to problem-solving, incorporating both qualitative and quantitative dimensions of human behavior.

Objectives:

• Understand essential business concepts and how various functional areas of business are related.
• Demonstrate knowledge of ethical concepts and corporate social responsibility.
• Evaluate business problems from multiple ethical perspectives.
• Identify and structure business problems and propose actionable solutions.
• Utilize appropriate technology when applicable.
• Demonstrate effective written communication.
• Understand how cultures, politics, laws, ethics, and economies influence and impact business.
• Analyze and formulate an international business strategy.
• Know essential marketing concepts (e.g., consumer decision-making process, marketing mix).
• Apply knowledge of marketing strategy (e.g., target market, marketing mix, planning, and budgeting).

Outline:

The Marketing, B.S. program requires 18 major-specific credits in addition to coursework in the Business Common Body of Knowledge (CBK).

Course List:

• UNIVERSITY UNDERGRADUATE CORE: 32-35 credits
• BUSINESS MAJOR REQUIREMENTS:
• Program Requirements:
15 credits
• Business Common Body of Knowledge (CBK):
48 credits
• Major-Specific Marketing Requirements:
9 credits
• MKT 4400 Consumer Behavior
• MKT 4650 Marketing Analytics
• MKT 4900 Marketing Strategy
• Major-Specific Marketing Electives:
9 credits (select three from the following):
• MKT 3400 Integrated Marketing Communications
• MKT 3500 Sports Marketing
• MKT 3600 Marketing Research
• MKT 3700 Social Media and Digital Marketing
• MKT 4300 Retail Management
• MKT 4440 Personal Selling
• MKT 4450 Sales Management
• MKT 4550 International Marketing
• MKT 4600 Brand Management
• MKT 4910 Marketing Internship
• GENERAL ELECTIVES: 18-21 credits
• Total Credits: 120

Note:

• Program Requirements also satisfy University Undergraduate CORE requirements.
• Students may complete more than one major in business or a major and a minor in business.
• Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
• Students can organize their required courses and electives into designated curricular tracks, such as Brand Management, Business Development, Marketing Analytics, and Marketing Communications.
• General electives may be selected from any area of study within the University.

Teaching:

• The Marketing Department values and retains close ties with businesses and non-profits.
• Many marketing classes introduce students to engaging guest speakers representing various businesses and non-profit organizations.
• The Marketing Department hosts a Meet and Greet Event annually, providing networking opportunities for students in the Marketing Club and members of the department's Advisory Board.
• The department emphasizes data analytics in decision-making, focusing on marketing strategy and best practices in digital and social media contexts.

Careers:

• Employers and graduate schools understand the value of a Chaifetz School of Business degree.
• Graduates join a global network of nearly 20,000 alumni from the Chaifetz School of Business.
• Recent marketing graduates have earned employment at prestigious organizations such as Deloitte Consulting.
• A wide range of opportunities exists for marketing graduates in advertising, market research, product management, public relations, and sales with careers in fields such as:
• Personal selling or sales management
• International marketing specialist
• Sports marketer
• Social media or digital marketing manager
• Advertising account executive
• Public relations executive

Other:

• The Marketing Club provides students with the opportunity to learn about different career paths in marketing and network with marketing professionals.
• The Marketing Club is certified by the American Marketing Association and regularly engages in activities designed to give students hands-on experiences with real-world projects and networking opportunities.
• St. Louis' metropolitan location provides many internship opportunities that allow students to gain practical, career-related work experience while applying classroom learning to practice.
• Most internships are paid, and students may complete one for academic credit.
• In recent years, marketing students have interned with Fortune 500 corporations, advertising agencies, sports teams, non-profits, national political parties, and many other organizations.
• Students with multi-disciplinary interests desiring to keep a range of career options open may also find marketing a good fit.
• Students interested in health care management, sports business, international business, and entrepreneurship often do focused studies in marketing.