MSc Marketing Online

Program Overview

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The MSc Marketing Online program from University of Law provides students with the knowledge and skills necessary to launch or accelerate their marketing careers. Accredited by CIM and CMI, this program emphasizes cutting-edge marketing channels, concepts, and data analysis, preparing graduates for senior-level roles in marketing and business. With flexible study options (full-time, part-time, and with Professional Practice Year), this program is designed to meet the needs of working professionals and those seeking a fast-paced career advancement.

Program Outline

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Degree Overview:

This CIM (Chartered Institute of Marketing) accredited MSc Marketing Online degree is designed to launch or accelerate your marketing career. It emphasizes cutting-edge marketing channels, concepts, and developments in today's fast-paced and ever-changing world of marketing.

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Objectives:

• Equip students with the knowledge and skills to develop cutting-edge marketing strategies in a national and global context.
• Delve into the latest marketing technologies.
• Expand expertise in data analysis.
• Graduate with the expertise sought after by today's business employers to take your career to a senior level in a range of marketing and business careers.

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Description:

• Covers subjects such as social media, data analysis, and digital technologies.
• Available to study on-campus or online as a full-time course (1 year) or with Professional Practice Year (2 years), or part-time (2 years).
• Taught by industry-experienced academics.
• Applies theoretical concepts of marketing to real-life case studies.
• Offers opportunities to work with professional bodies, employers, and to undertake entrepreneurial activities.
• Accredited by The Chartered Management Institute, allowing students to apply for a CMI Level 7 Diploma in Strategic Management and Leadership upon successful completion.
• Also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM), allowing students to gain industry-recognized qualifications at an accelerated pace.
• Provides the same quality and demands as on-campus courses.

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Outline:

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Course Modules:

• Global Business Strategy (15 credits)
• Innovation Management in a Digital Age (15 credits)
• Success Through Business Ethics (15 credits)
• Brand Management and Social Media (15 credits)
• Marketing and Digital Technologies (15 credits)
• Consumer Behaviour (15 credits)
• International Marketing (15 credits)
• Digital Marketing Analytics (15 credits)
• Strategies for the Digital Economy (15 credits)
• Business Project (45 credits)
• Professional Development (non-credit bearing)

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Course Structure:

• Students will study for one year full-time or two years part-time, divided into three semesters of 13 weeks.
• Typically, full-time students will study 4 modules per semester and part-time students will study 2 modules per semester.
• Students will also work on a CPD-accredited Professional Development Module throughout all 3 semesters.

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Course Schedule:

• June 2024: MSc Marketing (Full-time: Online)
• September 2024: MSc Marketing (Full-time: Online, Part-time: Online)
• February 2025: MSc Marketing (Full-time: Online, Part-time: Online)
• June 2025: MSc Marketing (Full-time: Online, Part-time: Online)

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NEW MSc Marketing Online with Professional Practice:

• Offered as a 2-year full-time business master’s programme.
• Shares the first year of study with the 1-year MSc Marketing Online.
• Second year of Professional Practice is specifically aimed at fostering the employment opportunities of students.
• Offers greater flexibility than a traditional Placement Year, allowing students to decide how to put their skills into practice.
• Options for the Professional Practice Year include an academic dissertation, business plan, business or consultancy project, or a paid placement in industry.

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Assessment:

• Formal assessment through a mix of individual assignments, group work, and Dissertation/Project work.

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Teaching:

• Taught by industry-experienced academics.
• Uses real-life case studies.
• Offers opportunities to work with professional bodies and employers.

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Careers:

• Prepares students for senior-level roles in a range of marketing and business careers.
• Offers a professional Careers and Employability Service to help students become more employable.
• Includes a CPD-accredited Professional Development Module with one-to-one coaching to develop professional and leadership skills.

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Other:

• The University of Law is the only business school in the UK to offer professional development coaching to all postgraduate students.
• The program is designed to help students achieve their ambitions.
• The learning model encourages independent and deep learning, shared modules for greater networking, and clear time demands.
• Students may be awarded a Diploma or Certificate depending on terms completed if they are unable to complete the full program.
• Admission Requirements:
• Application Process:
• Fees: