Tuition Fee
Start Date
Medium of studying
Fully Online
Duration
Program Facts
Program Details
Degree
Courses
Major
Marketing
Area of study
Business and Administration
Education type
Fully Online
Course Language
English
About Program
Program Overview
This Marketing Minor program provides a solid foundation in marketing principles, including consumer behavior, selling, and advertising. Students can tailor their studies by selecting from a range of elective courses, covering topics such as e-marketing, integrated marketing communications, and international marketing. The program requires 15 credits of coursework and prepares students for careers in various marketing fields.
Program Outline
Outline:
- Marketing Minor Core:
- MKTG 301 Principles of Marketing (3 credits)
- MKTG 331 Principles of Selling (3 credits)
- MKTG 391 Consumer Behavior (3 credits)
- Select 6 credits of the following:
- MKTG 381 Advertising Management
- MKTG 321 Retail Management
- MKTG 351 e-Marketing
- MKTG 411 Integrated Marketing Communications (IMC)
- MKTG 421 Business-to-Business Marketing
- MKTG 431 Sales Management
- MKTG 441 Marketing Research
- MKTG 452 Social Media Marketing
- MKTG 471 International Marketing
- Total Credits: 15
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