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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Graphic Design | Visual Communications | Digital Arts
Area of study
Arts
Course Language
English
About Program

Program Overview


This program combines marketing, design, and professional writing courses to equip students with the skills necessary for careers in marketing and communications. Students will learn about graphic design, typography, media writing, business communications, and advertising management. The program also includes courses in principles of marketing and principles of selling.

Program Outline


Outline:

  • Course List:
  • Marketing Courses:
  • ART 240 Concepts of Graphic Communication (3 credits)
  • ART 241 Typography Survey (3 credits)
  • ART 348 Graphic Design Studio (3 credits)
  • COMM 260 Media Writing (3 credits)
  • ENG 331 Business Communications (3 credits)
  • ENG 460 Writing and New Media (3 credits)
  • Design Courses:
  • COMM 260 Media Writing (3 credits)
  • ENG 331 Business Communications (3 credits)
  • ENG 460 Writing and New Media (3 credits)
  • MKTG 301 Principles of Marketing (3 credits)
  • MKTG 331 Principles of Selling (3 credits)
  • MKTG 381 Advertising Management (3 credits)
  • Professional Writing Courses:
  • ART 240 Concepts of Graphic Communication (3 credits)
  • ART 241 Typography Survey (3 credits)
  • ART 348 Graphic Design Studio (3 credits)
  • MKTG 301 Principles of Marketing (3 credits)
  • MKTG 331 Principles of Selling (3 credits)
  • MKTG 381 Advertising Management (3 credits)
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