BBA Business Administration
Program Overview
The Bachelor of Business Administration (BBA) program equips students with a comprehensive understanding of business principles and practices. Through a blend of theory and real-world applications, students develop skills in management, marketing, finance, and strategy. The program emphasizes global business perspectives and prepares graduates for a wide range of career opportunities in the national and international business environment.
Program Outline
Degree Overview:
The Bachelor of Business Administration (BBA) degree is designed to develop your knowledge and skills over a broad range of business areas, with a focus on the application of theory to real business situations, enabling you to explore contemporary business thought and practice.
Outline:
Foundation year - Level 3
- Introduction to Business Management
- Fundamentals of Economics
- Foundation Academic English 1 for Business
- Foundation Academic English 2 for Business
- Fundamentals of Accounting and Finance
- Introduction to Marketing
Year 1- Level 4
- Entrepreneurial Thinking
- Entrepreneurial Ideation
- Foundations of Management
- Marketing, Digital and Social Media
- Business Decision Making Using Data Analysis
- Organisational Behaviour
Year 2 - Level 5
- Innovation in Practice
- Designing a Research Proposal
- Principles of Business Accounting
- Managing People in a Global Context
- Exploring Strategy
- Supply Chain Management
- Work Placement
Year 3 - Level 6
- Project Module
- Disruptive Technologies
- Global Logistics Management
- Project Management
- Critical Issues in Globalisation
- Business Process Management
- Managing Global Organisations
- Purchasing and Procurement
- Strategic Entrepreneurship
Teaching:
This course reflects the latest business thought and practice with an emphasis on the application of theory to real-world business situations, challenges, and issues. We organise guest lecturers and field trips to highlight the latest and best local practice. We provide a study environment that will encourage you to build up your awareness of today’s dynamic business environment using practical workshops and seminars alongside lectures, so that you can experience for yourself the challenges of putting theory into practice.
Other:
- Main Study Themes:
- Managing and Leading: The leadership and management of people within organisations.
- International business and globalisation: Understanding organisations and businesses within a global context, including economics, trade, and culture.
- Strategy: The development and implementation of business and organisational strategy within a dynamic global environment
- Markets: Understanding how markets work. Understanding customer expectations and satisfying their needs.
- Project and change management: Project management focuses on the tasks required to design, develop, and deliver successful projects. Change management focuses on supporting people to engage with and adopt the changes.