MA International Tourism and Aviation Management

Program Overview

This comprehensive Masters program in aviation and tourism management provides future professionals with critical knowledge and industry-specific skills. It covers a wide range of topics, including crisis management, entrepreneurship, responsible tourism, destination marketing, and aviation management. Students can choose an 18-month program with an internship to gain practical experience, and will be taught by an experienced team with extensive industry backgrounds. Graduates will be prepared for managerial careers in the aviation or international tourism industry.

Program Outline

Degree Overview:

This Masters degree will equip you with the critical understanding and advanced research skills you need to work towards a managerial career in either aviation or international tourism management. The course offers a specialist mix of subjects taught by a highly experienced team. You will have opportunities to apply theory, including work on industry briefs, fieldwork and trips, and industry guest speakers. The coronavirus pandemic and other crises created challenges for the industry but also drove innovation and change across the sector.

Outline:

This aviation and tourism management course aims to equip you with the academic and industry-specific skills that will help you find suitable employment within a service-based industry.

• Teaching Method: A blended teaching and learning strategy makes use of lectures, tutorials, seminars, industry-based briefs, and self-managed personal research.
Online learning support materials will be central to your studies.
• Modules:
• Compulsory modules:
• Crisis Management for Tourism and Aviation:
This module provides a strategic approach to understanding the nature of tourism crises and disasters caused by environmental change or security risks. It covers tourism and aviation crisis and disaster planning, response and longer term recovery and knowledge management strategies.
• Entrepreneurship: This module introduces both the theoretical and practical possibilities of entrepreneurship.
You will be taken through a 'Dragons Den' style pitch and will take turns role playing investors, requestors and observers with the support of the Westmont Enterprise Hub.
• Responsible Tourism and Aviation: This module focuses on addressing the economic, social/cultural and environmental issues raised by the two industries, exploring how to make the aviation and tourism industries more sustainable.
• Destination Management and Marketing: This module considers the central role of destination management within the tourist system, focusing on how destinations are marketed, planned and managed, and how Destination Management Organisations (DMOs) conduct their business.
• Aviation Management: This module provides a thorough knowledge of basic principles and operational practice in aviation management, providing an overview of their application within different aviation stakeholders.
• Strategic Management for the Tourism and Aviation Industry: This module covers the principles of strategic management through the application of ideas, concepts and theories applied to the tourism and aviation industry.
• Optional Modules (pathway dependent):
• Dissertation:
This module prepares you to undertake applied research at masters level, covering topics like research process, developing a research proposal, writing a dissertation, managing references, and understanding plagiarism.
• Research Methods: This module prepares you to conduct independent research, covering topics like theories and approaches to research, problem formulation, investigative methods of data collection and data analysis, and writing a research proposal.
• Internship: You can choose to take an 18-month program with a 30-week internship (min.
1000-hour). This allows you to put theory into practice, acquire new skills and explore career opportunities. You will need to secure your own internship, and the Careers Team can provide relevant information.

Assessment:

You will be assessed through essays, reports, presentations, case studies, portfolios, audits, in-class tests, project plans, industry-based briefs, business games and workplace simulation.

Teaching:

You will be taught by an experienced team with backgrounds in tourism and/or aviation management.

Careers:

On graduation, you could go on to work in a variety of sectors anywhere in the world, including:

• Airside
• Portside
• Tour operations
• Attractions management
• Business travel

Other:

• The course is open to UK students only.
• The Enhanced Extended Masters is similar to the Extended Masters but with a greater focus on improving your English skills.
It also includes a Business English module which will allow you to gain a full understanding of this critical subject area.

Fees: per year £17,250 – International £9,750 – UK