PgDip in Advertising, Branding and Communication

Program Overview

The PgDip in Advertising, Branding and Communication (ABC) combines practical industry experience with creative and strategic thinking skills, enabling students to develop innovative campaigns for businesses. Students gain an in-depth understanding of brand communication and advertising strategy through projects, lectures, and industry mentorship, preparing them for careers in various marketing and communication roles.

Program Outline

Degree Overview:

This PgDip in Advertising, Branding and Communication (ABC) combines the benefits of a PgDip in Communication with practical skills and industry experience in advertising and branding. It challenges creativity, inspires innovation, and teaches students to create meaningful campaigns that stand out from the crowd.

Objectives:

• Develop strategic and creative thinking.
• Master advertising tactics and communication skills.
• Create innovative advertising, brand, and design campaigns for businesses.
• Gain an in-depth understanding of professional brand communication and advertising strategy.

Description:

• Students will work on briefs set by leading companies and receive mentorship from industry professionals.
• The program includes projects, lectures, group tutorials, industry visits, and conferences.
• Students develop an in-depth understanding of professional brand communication and advertising strategy.

Teaching:

• Student-centred environment continually updated by current industry practice.
• Engaging and intellectually rich learning experiences.
• Expected contact time is 1.5 days per week throughout the year.

Careers:

Upon graduation, students may be qualified for a range of careers, including:

• Brand and design manager
• Marketer
• Creative director
• Senior designer
• Design team leader
• Art director
• Advertising manager
• Account planner
• Communication consultant
• Project manager
• Content creator and manager
• Client account executive

Other:

• Communication systems and tools are increasingly complex, sophisticated, and powerful.
• The program emphasizes sustainable and transparent communication practices.
• Students develop critical analysis, creativity, and complex problem-solving skills.
• The program includes a design thinking process of Discovery, Definition, and Development.
• Students gain industry skills through University resources such as 3D modeling, motion graphics, print making, photography, film, and research libraries.
• Students receive exposure to London's world-leading companies through agency and studio visits, and talks by guest speakers.
• Students may have the opportunity to increase professional engagement by embarking on a mentorship or 80-hour internship.

UK: £6,165 per year International: £9,835 per year