BA Esports Management with Event Production

Program Overview

The BSc (Hons) Esports Management with Event Production equips students with advanced skills and knowledge in the growing esports industry. It focuses on event production, risk management, and ethical considerations, while integrating theory and practical applications. Graduates are prepared for careers in esports marketing, event production, and other industry roles.

Program Outline

Degree Overview:

Our BSc (Hons) Esports Management with Event Production stands as a pioneering degree, immersing you in the dynamic realm of esports management. This esports course doesn't just educate; it places you in the forefront of esports management, ensuring you graduate with advanced skills and an understanding of this rapidly expanding industry. As well as addressing critical aspects of the fast-evolving esports landscape, what sets this degree apart is its focus on:

• Event production
• Risk management
• Ethical considerations
The course will be delivered by qualified academics and industry experts alongside guest speakers to equip you with a deep understanding of contemporary issues but also with sharpened strategic skills, poised to make meaningful contributions to the esports industry. This interdisciplinary degree uniquely integrates theoretical frameworks with practical applications, fostering a well-rounded education. Join us on this exciting journey where theory meets practice and be empowered to shape the future of esports management.

Outline:

Level 4

• Compulsory Modules
• Approaches to Personal and Professional Development:
This module aims to provide you with the academic skills necessary for the course as well as develop your employability and graduate skills. The module will focus on comprehending and applying effective academic competencies whilst also addressing the key areas required for future employability within the esports industry. Through a comprehensive exploration of budgeting techniques, revenue generation strategies, and financial decision-making processes specific to esports, the module seeks to empower you with the knowledge and skills necessary to navigate the dynamic financial landscape of esports organizations. By focusing on practical applications and industry-specific scenarios, the module aims to foster financial literacy and competence, preparing you for future roles where budgeting and financial acumen are integral to successful esports management. Through a combination of theoretical frameworks and practical applications, you will gain insights into the key components that contribute to successful esports management. This module sets the stage for deeper exploration in subsequent levels, providing you with a solid foundation in esports management and preparing you for more advanced topics in the field.
• Event, Culture and Society: The module aims to explore the social and cultural significance of events in society.
You will gain knowledge of established theories drawn from sociology, anthropology, consumer culture and cultural studies, and apply these in an events context. Through the application of these theories to an event context, you will develop skills of critical thinking, evaluation and analysis. Both written and oral communication skills will be developed through the presentation of ideas, and the development of a professional trade magazine article.
• Media and Esports: This module provides you with a comprehensive exploration of the intersection between media and esports.
Through theoretical discussions and practical applications, you will develop a nuanced understanding of the role media plays in shaping, promoting, and broadcasting esports content.
• Esports in Context: This module offers a multidimensional exploration of esports within diverse contexts, examining its cultural, social, and economic dimensions.
You will analyze the intersection of esports with broader societal frameworks, fostering a critical understanding of its implications.

Level 5

• Compulsory Modules
• Digital Marketing and Consumer Behaviour:
You will be introduced to the dynamic and changing world of digital marketing and communications. The importance of creating and sustaining internal and external digital communications as well as delivering the online customer experience are explored. This module aims to offer you an overall perspective of the aspects of consumer behaviour in a digital age.
• Applied Research Methods: The module aims to provide you with broad knowledge and understanding of the theory and practice of research.
It focuses on the use of a range of different research methods and approaches. The module encompasses the understanding and application of appropriate research methodologies, research approaches, research designs, forms of data collection, research statistics and report writing and presentation.
• Esports Events - Production and Delivery: The module aims to provide you with a comprehensive understanding of the key concepts, techniques, and skills involved in the production and delivery of esports events.
Emphasising practical application and theoretical foundations, you will explore the dynamic landscape of esports production, gaining insights into the technical, logistical, and creative aspects of executing successful events. This module delves into the intricacies of esports event production, covering essential elements from planning and execution to post-event analysis. You will engage with industry-relevant technologies, explore event logistics, and develop critical thinking skills to navigate the challenges inherent in the esports production domain.
• Talent Management and Leadership: This module explores talent management, which has become an area of significant importance in international HR practice, as retaining excellent employees plays an important role in the strategic competitiveness of an organization.
This is never so important than in today's ever-changing work environment, where businesses operate in an environment of not only risk but also volatile, uncertain, complex and ambiguous (VUCA). The module will develop your understanding of the requirements for entrepreneurial leadership, which is essential in enabling the dynamic capabilities of the organization. You will explore the unique challenges associated with esports and develop the skills necessary for effective risk mitigation, ethical decision-making, and compliance with relevant regulations. The module equips you with the knowledge and skills to navigate the complex landscape of risk, ethics, and regulations in the esports industry. Through theoretical exploration and practical applications, you will gain insights into the importance of responsible management in the fast-evolving world of esports. You will explore the unique challenges associated with esports and develop the skills necessary for effective risk mitigation, ethical decision-making, and compliance with relevant regulations. It equips you with the knowledge and skills to navigate the complex landscape of risk, ethics, and regulations in the esports industry. Through theoretical exploration and practical applications, you will gain insights into the importance of responsible management in the fast-evolving world of esports.

Level 6

• Compulsory Modules
• Dissertation:
You will initially produce a proposal report of their research idea and complete a set of research ethics forms in accordance with the University’s research ethics policy. Thereafter, you will work towards completing the research project with advice and guidance from the academic team. The project culminates in the submission of a capstone thesis which incorporates a thorough critical review of the literature, a detailed methodology outlining relevance and limitations, a critical analysis and discussion of the results and the critical evaluation of the outcomes of the work. You will delve into strategic decision-making, leveraging data analytics to inform and enhance strategies in the dynamic esports industry. The module will equip you with advanced skills in strategic management and data analytics tailored to the esports sector, enabling you to make informed decisions, drive competitive advantage, and optimise organisational performance. This module focuses on honing strategic skills in orchestrating immersive esports spectator experiences. You will explore the intricacies of event production in esports, emphasising audience engagement, and wellbeing.
• Esports, Agency, Promotion and Consultancy: This module focuses on the integration of esports, event production, and management with a specific emphasis on agency, promotion, and consultancy aspects.
You will explore the roles of agencies, promotion strategies, and consultancy practices within the esports industry. The module aims to equip you with advanced knowledge and practical skills in managing esports events, promoting esports initiatives, and providing consultancy services within the dynamic field of esports.
• Contemporary Issues in Esports Management: The module aims to equip you with advanced knowledge and critical thinking skills to navigate and contribute to the rapidly evolving landscape of esports, integrating perspectives from event production and nutrition and wellbeing.

Teaching:

• The course will be delivered by qualified academics and industry experts alongside guest speakers.
• The teaching methods aim to provide a deep understanding of contemporary issues and sharpen strategic skills.
• This interdisciplinary degree uniquely integrates theoretical frameworks with practical applications.

Careers:

The skills you learn on the BSc (Hons) Esports Management with Event Production degree will make you a strong candidate for employers in the UK and global events industry. Potential jobs for esports graduates include:

• Esports marketing specialist
• Esports entrepreneur
• Esports events production manager
• Esports social media executive
• Esports operations manager
• Content and digital builder
• Technical director
You could also advance your studies with one of the postgraduate courses available at the London Geller College of Hospitality and Tourism.

Other:

• The UK esports market is a vibrant and growing industry.
• The scope of esports has gone beyond playing one-on-one gaming with friends in the same space.
It's now a billion-dollar industry where strangers across the globe can team up to compete in multiplayer online battle arena (MOBA) games, first-person shooter (FPS) games, battle royales, and real-time strategy titles.
• The course will equip you with practical insights and knowledge crucial for navigating the rapidly evolving esports industry.
• To equip you with practical insights and knowledge crucial for navigating the rapidly evolving esports industry, you will explore important areas such as:
• Digital marketing
• Event production
• Risk management
• Ethics and regulations
• You will also learn advanced topics such as:
• Managing the esports spectator experience
• Strategic management with data analytics
• Contemporary industry issues
• Aspects of agency, promotion, and consultancy

• UK: £9,250 per year
• International: £16,250 per year