MSc in Digital Marketing

Program Overview

The MSc Digital Marketing program at Oxford Brookes University provides a solid foundation for a successful career in digital marketing. Through a blend of theoretical knowledge and hands-on experience, it equips students with the skills and strategies to excel in this dynamic field. The program covers fundamental and specialized topics, preparing graduates for various roles in digital marketing, social media marketing, analytics, and content development. With an emphasis on responsible marketing practices, the program prepares students to address global challenges through their work.

Program Outline

Degree Overview:

The MSc Digital Marketing at Oxford Brookes University aims to equip students with the necessary skills to succeed in the dynamic world of digital marketing. The program is designed to provide a strong foundation for an exciting career in the field, whether students are joining after an undergraduate degree or have been working in a business and want to transition into digital marketing. The program emphasizes hands-on learning through practical experience and real-world projects.

Objectives:

• Develop a strong understanding of digital marketing principles and strategies.
• Gain practical skills in using digital marketing tools and techniques.
• Enhance analytical and decision-making skills.
• Develop the ability to work effectively as part of a team.
• Become a responsible practitioner of digital marketing, addressing global challenges through their work.

Description:

The program combines theoretical knowledge with practical experience. Students will learn digital marketing by doing it, experimenting with analytics tools, developing online customer experiences, testing marketing apps, and working in a specialized social media suite. The program features global content, international cohort, and an international teaching team with experience in various organizations.

Outline:

The program is structured to cover both fundamental and specialized digital marketing topics.

Course Structure:

• Modules covering fundamental skills applicable to any marketing role.
• Specialized modules covering digital marketing topics such as social media marketing and marketing analytics.
• Access to a Marketing and Social Media Lab equipped with industry-standard software.

Learning and Teaching:

• Interactive workshops
• Lectures
• Discussions
• Role-play exercises
• Case studies
• Structured group assignments
• Online group-based marketing simulation
• Live research projects for real organizations
• Guest speakers from the world of business, consultancies, and research bodies
• Optional International Business in Practice study trip module

Assessment:

• Individual and group reports and presentations
• Portfolios
• Reflective statements
• Examinations
• Open briefs
• Structured engagement with peer and tutor feedback
• Dissertation
• Client project

Teaching:

• Most teaching is conducted through interactive workshops.
• Lecturers come from both industry and academia, bringing real-world experience and research insights.
• Guest speakers from businesses and research bodies provide additional perspectives.

Careers:

• Graduates are prepared for a range of careers in digital marketing, social media marketing, brand management, content development, market research, analytics, and media management.
• Positions include content manager or strategist, SEO specialist, email marketing specialist, social media executive, paid media manager, and digital marketing officer.
• The program includes an optional placement year that provides students with practical experience and support from Oxford Brookes staff.

Other:

• The program is framed around the UN Sustainable Development Goals.
• Students have the option to start the course in January.
• The program offers opportunities for students to engage with researchers at Oxford Brookes Business School.
• The program is accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.
• The program provides students with access to the Work and Voluntary Experience Service (WAVES) and Careers Office for career support, CV assistance, and job application guidance.
• Students have the opportunity to choose between four research project options for their final project: Dissertation, Client Project, Group Consultancy, and Synoptic Enquiry.
• The program has a strong focus on employability, with various resources and support available to help students secure internships and jobs after graduation.
• The program emphasizes the importance of responsible marketing practices and its impact on global challenges.

Assessment:

• Students will be assessed through a variety of methods, including individual and group reports and presentations, portfolios, reflective statements, examinations, open briefs, structured engagement with peer and tutor feedback, a dissertation, and a client project.
• Classroom activities will prepare students for the assessment process through structured engagement with both peer and tutor feedback.
• Students will receive regular feedback on their progress from a tutor in a supervisor role.

Teaching:

• Most teaching on the MSc Digital Marketing program takes the form of interactive workshops.
• Students will strengthen their practical analysis and decision-making skills through lectures, discussions, role-play exercises, case studies, and structured group assignments.
• Students will also benefit from online group-based marketing simulations, live research projects for organizations, and input from visiting speakers from the world of business, consultancies, and research bodies.
• The program includes a voluntary International Business in Practice study trip module, which allows students to experience ideas and practices of global business.
• Teaching staff at the Business School have experience in both academic research and industry backgrounds.

Careers:

• The MSc Digital Marketing program prepares students for a range of exciting careers in the digital marketing field.
• Students will gain the skills and knowledge necessary to work in areas such as digital marketing, social media marketing, brand management, content development, market research, analytics, and media management.
• Some possible roles include content manager or strategist, SEO specialist, email marketing specialist, social media executive, paid media manager, and digital marketing officer.
• The program includes an optional placement year, which provides students with valuable work experience and support from Oxford Brookes staff.
• Many students enter the program with specific career goals in mind, while others want to gain a broad understanding of digital marketing that will be useful in a variety of roles.
• If you're not ready to specialize, you may also be interested in Oxford Brookes's MSc Global Marketing course, which includes many of the same modules as the MSc Digital Marketing course.

Tuition fees: 2023 / 24 Home (UK) full time £10,800 Home (UK) part time £5,400 Home (UK) sandwich (placement) £2,000 International full time £16,800 International sandwich (placement) £2,000 2024 / 25 Home (UK) full time £11,350 Home (UK) part time £5,675 Home (UK) sandwich (placement) £2,100 International full time £17,650 International sandwich (placement) £2,100 Payment information: Tuition fee instalments for the semester are due by the Monday of week 1 of each semester. If the leaving date is after week 4, full fees for the semester are payable.