BA (Hons) Graphic Design

Program Overview

The BA (Hons) Graphic Design program equips students with comprehensive technical and creative skills for a successful career in the graphic design industry. The program emphasizes hands-on learning through live projects and industry placements, fostering personal and professional development to prepare students for a diverse and rapidly evolving field. The curriculum covers a broad range of design disciplines, including branding, typography, UI/UX design, motion graphics, and print production.

Program Outline

Degree Overview:

The BA (Hons) Graphic Design program aims to equip students with the essential knowledge and skills for a successful career in the diverse graphic design industry. It focuses on developing both the technical and creative aspects of design, with an emphasis on developing a unique individual artistic voice. The program covers a broad range of skills, including branding, typography, UI/UX design, communication theory, print media, digital publishing, and the technical aspects of production. The curriculum is designed to be practical and hands-on, with opportunities for students to engage in challenging live projects, competitions, and industry placements. The program also emphasizes personal and professional development, communication, and entrepreneurial skills, preparing students for a diverse and rapidly changing industry.

Outline:

• Visual Communication: This module focuses on the principles of visual communication, exploring how images and typography convey meaning and engage audiences.
Students will learn about visual language, composition, and layout.
• Digital Communication: This module introduces students to the fundamental principles of digital communication and design, focusing on user experience, interactivity, and responsive design.
• Semester 2:
• Social Design:
This module explores the role of graphic design in addressing social issues and promoting positive change. Students will learn about social responsibility in design and how to use design to create a positive impact.
• Storytelling: Theory and Practice: This module delves into the art of storytelling through visual communication, focusing on narrative techniques, visual language, and the power of storytelling in design.
• Interactive Design: This module expands on digital communication skills, focusing on the principles of interactive design, user engagement, and creating engaging and user-friendly interfaces.
• Year 2 (Level 5) - Advanced Skills:
• Semester 1:
• Motion Design:
This module introduces students to the principles of motion graphics and animation, exploring how to create dynamic and engaging visual experiences.
• Print and Production: This module delves into the technical aspects of print production, focusing on pre-press preparation, color management, printing processes, and finishing techniques.
• Critical Thinking: This module develops critical thinking skills, encouraging students to analyze and evaluate design work, research, and theory, developing their analytical and conceptual abilities.
• Semester 2:
• Creative Futures: Making a Living:
This module focuses on the practical aspects of a graphic design career, exploring self-promotion, marketing, networking, and the business side of being a freelance designer.
• Design Project: Graphic Design: This module provides students with an opportunity to apply their skills and knowledge to a comprehensive design project, showcasing their individual design style and ability to execute a project from concept to completion.
• Year 3 (Level 6) - Specialism:
• Semester 1:
• Specialist Project: Graphic Design:
This module allows students to further develop their specialization in graphic design, working independently or in collaboration with staff to pitch and execute projects that demonstrate their skills, abilities, and individual style.
• Semester 2:
• Creative Futures: Professional Practice:
This module builds on the practical skills and knowledge gained in Year 2, further preparing students for a professional career in graphic design. It focuses on professional development, networking, and building a strong portfolio.
• Live Brief: This module provides students with the opportunity to work on a real-world design brief from a client or organization, applying their skills and knowledge to address a specific design challenge.

Assessment:

Assessment is continuous throughout the program, encompassing various formats to encourage diverse learning. These formats include:

• Sketchbooks: Students are required to keep a visual record of their design process, including sketches, explorations, and ideas.
• Design Sheets: Detailed documentation of design concepts, illustrating design decisions and rationale.
• Finished Artwork: Submission of completed design projects in various formats, including digital and print.
• Screen-based Work: Submission of digital design projects, including website designs, animations, and interactive experiences.
• Technical/Production Files: Documentation of technical aspects of design projects, including production files and print specifications.
• Journals: Reflective writing on design processes, theoretical concepts, and personal growth.
• Essays: In-depth written analysis of design topics, theories, and contemporary issues.
• Audio-Visual Presentations: Presentations showcasing design work, research, and findings.
• Group Seminars: Interactive discussions and critiques of design projects.
• Tutorials: One-on-one meetings with tutors to discuss progress, receive feedback, and gain personalized guidance.

Teaching:

• The program is delivered through a combination of lectures, workshops, studio sessions, and individual tutorials.
• The curriculum is designed to be interactive and collaborative, encouraging students to learn from each other and from guest speakers from the industry.
• The faculty consists of experienced graphic designers and academics with expertise in various design disciplines.
• The program promotes a studio ethos, encouraging students to engage in independent exploration and experimentation.
• The University offers workshops and support sessions to enhance academic skills, including writing, research, and presentation techniques.
• Students can access support services for students with disabilities or specific learning differences.

Careers:

• Graduates of the program are well-equipped for careers in various design roles, including:
• Freelance Graphic Designer
• Creative Director
• Junior roles within design studios
• The program also develops transferable skills that can lead to other employment opportunities.
• The University's Careers & Employability service provides resources and support to students in their career planning and job search.

Other:

• The university's graphic design department boasts a rich legacy, with notable alumni who have achieved success in the design field.
• Students benefit from access to industry-standard software and equipment, including a prototype publishing house, Risograph printer, screen-printing facility, 3D printers, laser cutters, and sublimation printing.
• The program fosters a close-knit creative community, with opportunities for networking and collaboration.
• Industry experts and alumni regularly visit the university to share their insights with students.
• Students can participate in prestigious design competitions, including D&AD Impact Awards, D&AD New Blood Awards, AGDA Best Design Awards, Indigo Awards, ADC Annual Awards, The Design Kids Awards, TDC Typeface Design Competition, The Young Ones ADC Competition, and the World Brand Design Student Awards.
• The program offers frequent one-to-one contact with faculty, an open studio policy, and flexible workspaces.
• Students receive a free and full subscription to Adobe Creative Cloud for the duration of their studies.