Program Overview
Through hands-on projects and industry insights, participants will develop a brand strategy that differentiates their business and focuses on creating meaningful mental experiences. The course includes topics such as brand benchmarking, perception, values, customer analysis, and building loyalty.
Program Outline
Topics covered will include:
- Introduction to branding
- Brand benchmarking
- Perception and authenticity
- Ambition & desire
- Brand values
- Customer analysis
Other:
This practical course will give you the framework to start building a brand by illuminating the need to connect, differentiate and focus on creating brand experiences that are more mental rather than just visual. You will learn the basic concepts of branding, and understand the fundamentals of what makes a successful brand. During the course, you will have the opportunity to develop your own effective brand strategy which will help your business to stand out from the competition.
