Program Overview
The Bachelor of Business Administration (BBA) degree develops students' business knowledge and skills through a blend of theory and real-world applications. It offers a diverse curriculum covering various business areas, equipping students for a range of career options in the national and international business environment. The program utilizes various teaching methods, including case studies, guest lectures, and practical workshops.
Program Outline
Degree Overview:
The Bachelor of Business Administration (BBA) degree aims to develop students' knowledge and skills across various business areas. It focuses on applying theory to real business situations, allowing students to explore modern business thought and practice.
Outline:
The BBA program is structured across four years, with specific modules for each year level.
Foundation Year - Level 3:
- Introduction to Business Management
- Fundamentals of Economics
- Fundamentals of Accounting and Finance
- Introduction to Marketing
Year 1 - Level 4:
- Entrepreneurial Thinking
- Entrepreneurial Ideation
- Foundations of Management
- Marketing, Digital and Social Media
- Business Decision Making Using Data Analysis
- Organisational Behaviour
Year 2 - Level 5:
- Innovation in Practice
- Designing a Research Proposal
- Principles of Business Accounting
- Managing People in a Global Context
- Exploring Strategy
- Supply Chain Management
Year 3 - Level 6:
- Project Module
- Disruptive Technologies
- Global Logistics Management
- Project Management
- Critical Issues in Globalisation
- Business Process Management
- Managing Global Organisations
- Purchasing and Procurement
- Strategic Entrepreneurship
Teaching:
The program uses various teaching methods, including:
- Case studies to develop in-depth understanding of how different parts of an organization work together.
- Guest lecturers to highlight current best practices.
- Field trips to expose students to real-world business environments.
- (Other: The program content is updated regularly to ensure relevance and currency for students.)
