| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
Through internships, live projects, and industry guest speakers, students gain practical experience and develop the skills sought by employers in the fast-paced marketing and advertising industry.
Program Outline
- To help students understand the role of contemporary and digital marketing in modern business.
- To provide practical marketing experience through internships, live projects, and start-up opportunities.
Description:
The BSc (Hons) Marketing and Advertising program is designed with input from leading industry experts, ensuring relevance and alignment with current market needs. Students will explore various aspects of marketing, including:
- The role and function of marketing in modern business
- Contemporary and digital marketing strategies
- Consumer behavior and market research
- Data-driven marketing, including AI and other technologies
- Brand building and integrated marketing communications
- Customer relationship management and customer experience
Outline:
The program is structured over three years of full-time study and includes core and optional modules.
Year 2:
Core Modules:
- Customer Insights and Market Research: Covers the importance of research and insight in supporting marketing and business decision-making, focusing on practical application of traditional and emergent research techniques.
- The Art of CX and UX: Focuses on customer experience and user experience in the digital environment.
- Marketing for Sales Success: Covers modern selling strategies, sales management, and technology in the sales process.
- Work Experience: Offers the opportunity to gain practical skills and knowledge through work placement.
Year 3:
Core Modules:
- My Marketing Project: Provides the opportunity to apply accumulated knowledge and skills to a self-directed, in-depth project on a contemporary marketing topic.
- Brands, Buyers and Behaviours: Explores the issues of buyer behaviour and brand development using the university's BRAINS (Behavioural Research Analytics In Neurotechnological Systems) lab equipment.
Optional Modules:
(Choose two)
- CRM and Customer Success: Covers customer relationship management (CRM) as a strategy for acquiring, enhancing, and retaining customers.
- Marketing for Social Change: Examines how marketing can be used to promote socially desirable behaviour change.
Assessment:
Assessment methods vary based on the module, but commonly include:
- Coursework: 90% in Year 1, 80% in Year 2, 100% in Year 3
- Practical: 10% in Year 1, 20% in Year 2
- Feedback: Feedback on assessments is provided within 20 working days.
Teaching:
The program is delivered through various teaching methods:
- Lectures: Provide a foundational understanding of core concepts.
- Guided Independent Study: Encourages students to develop their research and self-directed learning skills.
- Industry Guest Speakers: Provide insights from real-world marketing professionals.
Faculty:
The teaching team comprises experienced academics and industry practitioners with expertise in various areas of marketing.
Careers:
Upon graduation, students are well-prepared for a variety of roles in marketing and advertising, including:
- Brand and marketing communications managers
- Market researchers
- Media planners and buyers
- Account executives
- Copywriters
- Develop professional skills through an Assessment Centre Experience.
- Gain hands-on experience working on real-life project briefs from client organizations.
- Earn a professional qualification from the Chartered Institute of Marketing (CIM).
Fee category Amount Home (UK students) £9,250 Foundation Year: £5,760 International Year 1 (2025/26): £17,700Year 2 (2026/27): £18,500Year 3 (2027/28): £19,200Year 4 (2028/29): £19,900 A re-study of any modules will incur additional charges calculated by the number of credits. Fee category Amount Home (UK students) £9,250 Foundation Year: £9,250 International Year 1 (2024/25): £16,200 Year 2 (2025/26): £16,800Year 3 (2026/27): £17,500Year 4 (2027/28): £18,200 A re-study of any modules will incur additional charges calculated by the number of credits. This decision only applies to new EU students starting after 2021/22.
