Strategic Communication Graduate Certificate

Program Overview

The Strategic Communications graduate certificate program equips professionals with the skills to excel in digital communication. It offers core courses in strategic communication foundations, campaigns, and emerging media, along with elective options in areas such as health, science, and politics. Students can customize their studies with approved external courses and receive guidance from the Associate Dean for Graduate Studies to align their electives with their career aspirations.

Program Outline

The graduate certificate program in Strategic Communications aims to provide individuals with the knowledge, skills, and abilities needed to excel in a digitally-connected communication landscape. The program equips students with essential skills for designing, implementing, and managing strategic communication within various settings, including:

• Entrepreneurs
• Professionals in corporate, non-profit, governmental, and non-governmental organizations
• Scientists and others requiring strategic internal and external communication
The curriculum is grounded in the Manship School's recognized expertise in media and public affairs, offering flexibility for focused study in areas of interest like health, science, or politics.

Outline:

Core Courses:

• MC 7042 Foundations of Strategic Communication (3 credit hours)
• MC 7043 Strategic Communication Campaigns (3 credit hours)
• MC 7019 Emerging Media: Theory, Application, & Effects (3 credit hours)

Elective Courses (choose two):

• MC 7018 Legal Problems of the Mass Media (3 credit hours)
• MC 7032 Health and Science Communication (3 credit hours)
• MC 7033 Race & Gender in Political Communication (3 credit hours)
• MC 7040 Crisis Communication (3 credit hours)
• MC 7041 Political Communications Writing (3 credit hours)
• MC 7044 Visual Communication (3 credit hours)

Other:

The Associate Dean for Graduate Studies will advise students on selecting electives that align with their professional goals.