Business Administration, PhD (Marketing Concentration)

Program Overview

The PhD in Business Administration with a concentration in Marketing at LSU is a full-time, year-round program designed for completion in four years. The program requires 63 semester hours of coursework, including 24 hours of major marketing coursework, 15 hours of electives, and 12 hours of dissertation coursework. Students must pass comprehensive and oral exams and complete an original dissertation under faculty supervision.

Program Outline

Degree Overview:

The Doctor of Philosophy (PhD) in Business Administration with a concentration in Marketing is a year-round program (fall, spring, and summer) designed for full-time study. The program requires 63 semester hours, including 24 semester hours of major marketing coursework, 15 semester hours of elective coursework, 12 semester hours of "common body of knowledge" coursework covering other business disciplines (waivable with an approved Master's degree), and 12 semester hours of dissertation coursework. Students spend two academic years (fall and spring) on coursework and dedicate summer terms to research. Upon completing major marketing coursework, students must pass a comprehensive (qualifying) exam. After completing 24 semester hours of major marketing coursework, 15 semester hours of elective coursework, and 12 semester hours of "common body of knowledge" coursework, students must pass an oral exam. Additionally, each PhD candidate must design, implement, and complete an original dissertation under the supervision of a marketing faculty member. The program typically takes four years to complete.

Assessment:

The program's assessment methods include:

• Comprehensive (qualifying) exam: Taken after completing major marketing coursework.
• Oral exam: Taken after completing 24 semester hours of major marketing coursework, 15 semester hours of approved elective coursework, and 12 semester hours of "common body of knowledge" coursework.
• Dissertation: Original research project designed, implemented, and completed under the supervision of a marketing faculty member.