Business Administration (PhD) - Marketing

Program Overview

The Business Administration PhD program with a Marketing track prepares students for academic careers in higher education. The program emphasizes understanding marketing issues and methodologies, requiring 72 credit hours beyond a bachelor's degree. Students must pass exams, defend a dissertation proposal, and complete a final dissertation defense to graduate. The program offers potential financial assistance through fellowships and assistantships.

Program Outline

Degree Overview:

• Objective: The Marketing track in the Business Administration PhD program aims to prepare students for academic careers in higher education.
• Success Criteria: Success in the program is measured by the student's understanding of the issues and methodologies crucial for advancing knowledge in the field of marketing.
• Program Length: The Marketing track requires 72 credit hours beyond the bachelor's degree.
• Credit Breakdown:
• Marketing Core Courses: 18 credit hours
• Minor/Support Area: 9 credit hours
• Research Methods/Tools Courses: 12 credit hours
• Electives: 18 credit hours
• Dissertation: 15 credit hours
• Total Credit Hours: 72 credit hours minimum beyond the Bachelor's Degree (54 credit hours minimum beyond the Master's Degree)

Assessment:

• Readiness Exam: Students must successfully pass a readiness exam in the first summer.
• Comprehensive Candidacy Examination: In the second summer, after completing coursework, students must pass a comprehensive candidacy examination, which includes written and oral components.
• Dissertation Proposal Defense: Students must defend a written dissertation proposal in an oral examination conducted by the faculty, at least one semester prior to their final dissertation defense.
• Final Dissertation Defense: The final defense of the dissertation requires an oral examination.

Teaching:

• Teaching Requirement: The requirements for the teaching component of the doctoral degree are developed by the Department Chair in consultation with the PhD coordinator.
• Teaching Experience: Students typically satisfy this requirement by teaching a minimum of three credit hours of class instruction under the direct supervision of the Department Chair or their designee.
• Teaching Development: Students are also required to attend teaching development seminars and workshops.

Careers:

• Career Path: The program prepares students for academic careers in higher education.

Other:

• Admission to Candidacy: Students officially enter candidacy after:
• Successful completion of all coursework (excluding dissertation hours).
• Successful completion of the readiness exam.
• Successful completion of the comprehensive candidacy exam.
• Formation of the dissertation advisory committee.
• Submission of an approved program of study.
• Dissertation: The dissertation satisfies the independent learning experience requirement.
• Financial Assistance: Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans.
• Fellowships: Fellowships are awarded based on academic merit to highly qualified students.
They do not have a work obligation.