Program Overview
DePaul University's Public Relations and Advertising (PRAD) program is a top-ranked master's degree that prepares students for careers in public relations, advertising, and integrated marketing communications. Focusing on digital, social, and traditional media, the program emphasizes the development of practical skills and responsible, globally aware practitioners. Graduates benefit from internship opportunities, a strong alumni network, and high employment rates.
Program Outline
Degree Overview:
The Public Relations and Advertising (PRAD) program at DePaul University is a master's degree designed to prepare students for successful careers in public relations, advertising, and integrated marketing communications. The program focuses on digital, social, and traditional media strategies and techniques, equipping students with the skills and knowledge to become socially responsible and globally conscious practitioners.
Outline:
- Program Length: The program is typically completed in two years.
- Course Structure: The program consists of six core courses and six electives.
- Course Schedule: Most classes are offered weekday evenings on the Loop Campus. Some classes are offered online.
Assessment:
- Faculty: The program features highly respected and knowledgeable faculty.
- Unique Approaches: Students work on projects and subjects relevant to today's society.
Careers:
- Potential Career Paths: Graduates are employed in various roles within public relations and advertising, including account executives, copywriters, and art directors. Over 100 agency and corporate recruiting visits take place on campus each year.
- Outcomes: 94% of Public Relations and Advertising graduates were employed, continuing their education, or pursuing other goals within six months of graduation.
Other:
- Reputation: The program has been named the top Public Relations program in the country for 2022 and 2018 by PRWeek and ranked in the top five nationally in nine of the past ten years.
- Alumni Network: DePaul has a strong alumni network in the public relations and advertising industry, with graduates working at major agencies in Chicago.
- Scholarships: The College of Communication and the Public Relations and Advertising program offer a variety of scholarship opportunities, including tuition awards and graduate assistantships.
