Business Management and Events Management BA (Hons)

Program Overview

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This three-year program combines business management and events management knowledge, equipping students with practical skills and industry experience. It emphasizes real-world applications, industry collaborations, and volunteer opportunities to enhance employability. Graduates are prepared for careers in event management, corporate services, and related fields, with many pursuing further education.

Program Outline

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Degree Overview:

This program aims to equip students with both business management and events management knowledge and skills. It emphasizes real-world experience, practical skills development, and a competitive edge in the job market. The program highlights the development of:

• Outstanding business professionals: Students gain more than just business knowledge, acquiring the skills employers seek, making them stand out in interviews and workplaces.
• Career-ready events professionals: Students gain hands-on experience, interact with industry professionals, manage their own events, and develop valuable industry-relevant skills.
• Volunteer opportunities: Students gain practical experience and enhance their employability by volunteering at events such as Chester Christmas parades, regional and national sporting events, music festivals, and cultural events.
• Extra skills sought by employers: Beyond subject knowledge, students develop skills employers seek in a competitive events management field, providing an advantage in interviews and workplaces.
• Industry relevance: The program's content is constantly updated and aligned with industry standards through collaboration with the Association of Events Management Educators (AEME) and key industry stakeholders.

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Outline:

The program spans three years, with content broken down by year:

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Year 1:

• Business Management:
• Managing People and Organisations:
Explores key themes in people management and organizations, developing skills for managing people and working in teams.
• Finance for Managers: Introduces financial principles and concepts, equipping students with the ability to read and interpret financial statements.
• Marketing Principles: Provides a foundation in marketing concepts, techniques, and applications.
• Developing Professional Practice: Focuses on academic and professional development, exploring topics such as academic integrity, research skills, emotional intelligence, and personal and professional planning.
• Business Placement Year (Optional): Offers the opportunity for students to gain practical experience in a business environment.
• Human Resource Management (Optional): Provides an understanding of the HR function, resourcing strategies, and managing employee relationships.
• E-Business Management (Optional): Explores the evolving digital economy and the impact of e-commerce on business strategies and models.
• Operational Decision Making (Optional): Develops decision-making skills, focusing on data and information management, risk assessment, and ethics.
• Financial Decision Making (Optional): Introduces management accounting techniques for decision-making, including cost-volume-profit analysis and budgeting.
• International Business Operations (Optional): Examines how international organizations manage their business operations, including market penetration strategies and supply chain management.
• Experiential Overseas Learning (Optional): Offers the opportunity to engage in experiential learning activities overseas.
• Year Abroad Study Exchange (Optional): Provides students with the chance to study at a partner university abroad.
• Developing Intercultural Literacy and Cross-Cultural Skills (Optional): Develops students' understanding of intercultural competencies and prepares them for working abroad.
• Marketing Management (Optional): Explores marketing management concepts and applications within domestic and international contexts.
• Enhancing your Employability through Work Based Learning (Optional): Provides guidance on researching, securing, and navigating work placements.
• Employability Skills Analysis Development and Planning (Optional): Helps students identify, develop, and plan their employability skills.
• Strategic Management: Focuses on the macro, industry, and market environments, strategic mergers, acquisitions, and alliances.
• Retail Management (Optional): Introduces the retail sector and principles of retail management.
• Leadership and Change Management (Optional): Examines leadership theories and approaches, focusing on change management, responsible leadership, and leading in the 21st century.
• Management Research Project (Optional): Provides the opportunity to conduct an in-depth research project in a chosen area of study.
• People Performance and Analytics (Optional): Develops understanding of the employment relationship, performance management, and people analytics.
• International Financial Management (Optional): Covers international finance concepts, exchange rate risk management, and international asset and liability management.
• International & Global Marketing (Optional): Examines internationalization and globalization, focusing on international marketing research, consumer behavior, and communication strategies.
• Marketing Communications (Optional): Provides a comprehensive understanding of marketing communications theory and practice, including integrated marketing communications, branding, and campaign evaluation.

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Year 2:

• Events Management:
• Marketing for Tourism and Events (Optional):
Introduces core marketing concepts within the tourism and events sectors.
• Developing Professional Practice: Focuses on academic and professional development, exploring topics such as academic integrity, research skills, emotional intelligence, and personal and professional planning.
• Exploring Events: Covers the meaning, importance, history, and impacts of events.
• Events in Practice: Explores event design, development, operations, marketing, communication, budgeting, and risk management.
• Business Placement Year (Optional): Offers the opportunity for students to gain practical experience in a business environment.
• Research in Context (Optional): Provides an introduction to the research process, focusing on research design, data collection, and analysis.
• Experiential Overseas Learning (Optional): Offers the opportunity to engage in experiential learning activities overseas.
• Year Abroad Study Exchange (Optional): Provides students with the chance to study at a partner university abroad.
• Developing Intercultural Literacy and Cross-Cultural Skills (Optional): Develops students' understanding of intercultural competencies and prepares them for working abroad.
• The Live Event: Students design, plan, manage, and evaluate a real live event.
• Weddings, Sports and Cultural Events (Optional): Examines key themes and concepts concerning weddings, sports, and cultural events, including stakeholder management and venue management.
• Social Media Marketing (Optional): Focuses on social media marketing, user engagement, content creation, and analytics.
• Events Technology (Optional): Explores how technology is used in the development, planning, delivery, and evaluation of events.
• Enhancing your Employability through Work Based Learning (Optional): Provides guidance on researching, securing, and navigating work placements.

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Year 3:

• Events Management:
• Management Research Project (Optional):
Provides the opportunity to conduct an in-depth research project in a chosen area of study.
• Marketing Communications (Optional): Provides a comprehensive understanding of marketing communications theory and practice, including integrated marketing communications, branding, and campaign evaluation.
• Events and Tourism in the Third Sector: Examines the operations, governance, and fundraising practices of organizations in the Third Sector.
• Managing Major Events (Optional): Analyzes the public policy context, operational considerations, and impacts of major events.
• Events Consultancy: Prepares students to develop and deliver event proposals, covering aspects such as ethical issues, return on investment, and client management.
• Virtual and Hybrid Events: Explores virtual and hybrid events, including their design, planning, delivery, and management.
• Negotiated Study: A self-directed module where students initiate and develop their own projects.

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Assessment:

Assessment methods vary by module and may include:

• Examinations
• Essays
• Reports
• Presentations
• Group work
• Individual projects
• Self-directed learning activities

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Teaching:

• Teaching methods: Lectures, seminars, tutorials, field visits, practical and interactive sessions.
• Faculty: The program is led by Dr. Debbie Rowlett, Programme Leader for Business Management.
• Unique Approaches: The program emphasizes real-world experiences, industry links, visiting speakers, and student support through personal tutors and Student Voice Representatives (SVRs).

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Careers:

Graduates from this program are prepared for a wide range of careers in the events management industry and related fields. Potential career paths include:

• Event management and production
• Corporate and professional services
• Festivals
• Sports
• Major hotel and venues
• Charities
• Setting up their own event companies
• Destination marketing organizations
Many graduates also pursue further study, such as Master's degrees (MSc, MAs) and PhDs.

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Other:

• The University of Chester has an award-winning Careers and Employability service that provides career planning support, including CV writing, application assistance, mock interviews, and access to part-time jobs and workshops.
• The program emphasizes industry-relevant degree courses and partnerships with businesses that offer experiential learning, networking, and industrial placements.

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Important Note:

The text doesn't explicitly mention assessment criteria or the specific course schedule. these details are not available for extraction.

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Tuition Fees and Payment Information:

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Home Students

Our full-time undergraduate tuition fees for Home students entering University in 2024/25 are £9,250 a year, or £1,540 per 20-credit module for part-time study. The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals. Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

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International/EU Students

The tuition fees for international students studying Undergraduate programmes in 2024/25 are £13,950. This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study. For more information, go to our International Fees, Scholarship and Finance section. Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.