Program Overview
The MBA Media Leadership program equips students with the knowledge and skills to lead and develop businesses in the evolving media landscape. Offered online in partnership with Robert Kennedy College, this part-time program can be completed in as little as 12 months, allowing students to advance their careers while continuing to work. The program covers key issues shaping the media industry, including convergence, audience interactivity, and entrepreneurship.
Program Outline
Degree Overview:
The MBA Media Leadership program aims to provide students with the knowledge and skills necessary to analyze, direct, and develop business operations in the modern media environment. It covers key issues and forces shaping the media landscape, including convergence of activities, audience interactivity, and entrepreneurship. This program is designed for individuals working in the media sector who wish to progress to higher-level management roles. It is offered online in partnership with Robert Kennedy College, allowing students to complete the program at their own pace while continuing to work.
Outline:
Program Structure:
- The program is offered in two formats: 1 year part-time or 5 years part-time.
- It is a fully online program, accessible through Robert Kennedy College's online learning platform.
- Students can complete the program in as little as 12 months.
Modules:
Year One:
- Compulsory Modules:
- Organisational Behaviour
- Media, Business and Society
- Marketing Management
- Strategic Management
- Dissertation
- Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability
- Optional Modules (Subject to Availability and Demand):
- Financial Management
- Information Management
- Corporate Strategy and Competitiveness
Assessment, Feedback, and Teaching and Learning Methods:
Detailed information about assessment, feedback, teaching, and learning methods is available in the programme specification.
Teaching:
- The program is taught by a team of experienced professors and managers with extensive experience in CEL programmes and the FE sector.
- The faculty includes Oxford and Harvard graduate Professor David Duffill and Tony Randall, senior lecturer in Journalism, who has international executive level experience in major media institutions.
Careers:
The tuition fee for this course is 12,000 CHF (Swiss Francs). This includes library access, OnlineCampus access, graduation fees, and University of Cumbria matriculation fees. Fees are payable in interest-free instalments. The fees are for the entire programme, and include all the courses as well as supervision for the finaldissertation. Some of the textbooks that you will need for the course are not included in these fees.
University of Cumbria
Overview:
University of Cumbria is a public university located in the northwest of England. It is known for its focus on practical learning and its commitment to supporting local communities. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including health, education, arts, science, and business.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Academic Support:
Access to academic staff, student finance advice, and accommodation services.Student Life:
A vibrant campus experience with facilities, student support, and opportunities for extracurricular activities.International Student Support:
Dedicated services for international students, including visa guidance, fees and finance information, and cultural integration support.Research:
Opportunities for postgraduate study and engagement in research projects across various fields.Business & Employer Services:
Support for businesses and employers, including CPD training, apprenticeship programs, and recruitment services.Student Life and Campus Experience:
University of Cumbria offers a diverse campus experience with multiple locations across Cumbria and London. Students can expect:
Beautiful Campuses:
Campuses located in scenic areas, including the Lake District and historic Carlisle.Community Focus:
A strong sense of community with opportunities to engage in local initiatives and events.Facilities:
Access to modern facilities, including libraries, labs, studios, and sports centers.Student Support:
A dedicated student support team providing guidance and assistance with academic, personal, and financial matters.Key Reasons to Study There:
Practical Learning:
Emphasis on practical skills development and real-world experience through placements and internships.Strong Industry Links:
Close partnerships with local businesses and organizations, providing students with valuable networking opportunities.Focus on Employability:
High graduate employment rates, with a strong focus on preparing students for successful careers.Unique Locations:
Campuses located in inspiring and diverse settings, offering a unique learning experience.Academic Programs:
University of Cumbria offers a wide range of academic programs, with strengths in the following areas:
Health:
Nursing, Midwifery, Paramedic Science, Radiography, and Health and Social Care.Education:
Teacher Training, Early Years Education, and Special Educational Needs.Arts:
Film, Theatre, Photography, Fine Art, and Creative and Media Arts.Science and Environment:
Wildlife Conservation, Forestry, Outdoor Education, and Environmental Science.Business and Leadership:
Business Management, Tourism, Law, Forensics, and Policing.Sport and Rehabilitation:
Sports Science, Sports Coaching, and Rehabilitation.Other:
The university is committed to equality, diversity, and inclusion, and has received various accreditations for its commitment to these values. It also actively participates in the Research Excellence Framework (REF) and has a strong focus on knowledge exchange and impact.
Entry Requirements:
- 1st or 2nd class honours degree.
- Students with other qualifications may be admitted to the course. Please contact the Enquiry Centre for further details.
- Selection criteria:
- A) Candidates must satisfy one, or combination, of the following conditions:
- i) A UK first degree with honours at a minimum of 2:2 or above.
- ii) A non-graduate qualification which the University deems to be of satisfactory standard for the purpose of postgraduate admission.
- iii) In the absence of a UK first degree with honours (or equivalent), the candidate should have relevant work experience and have held a position of team leader responsibility for a minimum of three years within the previous five years.
- C) Applicants presenting non-standard qualifications with substantial business and management experience may be invited for an interview to present their experiential learning.
- D) If an applicant's first language is not English, he or she must be able to demonstrate oral and written fluency in English. Working or studying in an English-speaking environment will usually be sufficient to demonstrate an acceptable competence. Otherwise applications for admission must be accompanied by a certificate of competency in the English language from a recognised institution or programme.
Language Proficiency Requirements:
- English language requirements for non-English-speaking students are a minimum IELTS score of 6.5 or minimum TOEFL score of 600, or equivalent.
