Program Overview
The Marketing Management BSc(Hons) program equips students with critical thinking, problem-solving, and marketing expertise through a mix of theoretical and practical learning. The program emphasizes consumer behavior, marketing strategy, and the use of marketing tools and technologies, preparing graduates for a wide range of career opportunities in the rapidly evolving field of marketing. Accredited by the Chartered Institute of Marketing, the program offers a balanced curriculum, industry visits, and placement opportunities to enhance students' practical skills and career prospects.
Program Outline
Marketing Management BSc(Hons)
Degree Overview
This program focuses on developing the critical skills and knowledge students need for success in the rapidly evolving field of marketing. Through a mix of theoretical and practical learning, students will gain a comprehensive understanding of key marketing concepts, tools, and strategies, and learn how to apply them to solve real-world problems. The program features several key objectives that equip graduates with the necessary skills for a successful marketing career:
- Developing critical thinking and problem-solving skills
- Understanding consumer behavior and market research
- Gaining expertise in marketing strategy and planning
- Developing proficiency in using marketing tools and technologies
- Building strong communication and teamwork skills
- Preparing for ethical and sustainable marketing practices
Outline
The program comprises a well-structured curriculum designed to progressively build knowledge and prepare students for different aspects of marketing. The program offers a variety of learning methods, including:
- Lectures: Engaging lectures delivered by experienced faculty members and industry professionals.
- Seminars: Interactive sessions focused on applying theoretical concepts to real-world scenarios through case studies and group discussions.
- Workshops: Hands-on learning experiences focused on mastering specific skills and techniques.
- Client projects: Collaborative projects involving real-world clients to develop comprehensive marketing solutions.
- Dissertation: Independent research project on a marketing topic of special interest. The program includes a balanced mix of core and elective modules, allowing students to customize their learning experience based on their interests and career goals.
- #Core Modules
- Business Economics
- Creative Problem Solving and Tech Confidence
- Marketing Principles
- Management Accounting for Marketers
- Understanding Markets and Consumers
- The Professional Marketing Practitioner
- Marketing Planning and Strategy
- Marketing Management and Leadership
- Digital Optimisation (CIM)
- Innovation in Marketing (CIM)
- #Elective Modules
- Small Business and Entrepreneurship
- Sustainable Supply Chain Management (SSCM)
- Customer Relationship Management and Services Marketing
- Consumer Psychology
- Marketing Across Cultures
- Responsible Enterprise
- International Law and Socio-economic Development
- Big Data and Business Intelligence
- Destination Marketing
- Retail Marketing and Distribution
- Futurism for Marketers
- Public Relations: Principles and Practice
- Researching Contemporary Issues in Marketing
Assessment
The program utilizes various assessment methods to evaluate student learning in a holistic manner. These methods include:
- Examinations: Assessing knowledge and understanding of key concepts through written examinations.
- Coursework: Evaluating analytical and application skills through assignments, case studies, and individual projects.
- Presentations: Assessing communication and team-based skills through oral presentations of research findings and project results.
- Portfolio: Demonstrating the accumulation of learning and skills through a comprehensive portfolio of coursework and personal reflections.
- Dissertation: Evaluating research and writing skills through a major research project on a selected marketing topic.
Teaching
The program features a dedicated team of experienced faculty members and industry professionals who share their knowledge and expertise with students. The teaching approach is interactive and student-centered, fostering a dynamic learning environment.
- Faculty members: The program boasts highly qualified professors with extensive experience in marketing research and practice. They bring real-world insights and cutting-edge knowledge to the classroom.
- Industry experts: Guest lectures and workshops conducted by marketing professionals provide students with valuable perspectives on current industry trends and challenges.
- Small class sizes: The program maintains a low student-to-faculty ratio, facilitating personalized attention and creating a supportive learning environment.
- Virtual learning platform: The program utilizes an online platform for accessing course materials, submitting assignments, and engaging in online discussions.
Careers
The program prepares graduates for a diverse range of career opportunities in various marketing fields. Potential career paths include:
- Marketing Manager
- Brand Manager
- Product Manager
- Marketing Analyst
- Market Research Analyst
- Digital Marketing Specialist
- Social Media Marketing Specialist
- Content Marketing Specialist
- Public Relations Specialist
- Account Manager The program also provides a strong foundation for further academic pursuits, such as a Master's degree in marketing or a related field.
Other
- Professional Accreditation: The program is accredited by the Chartered Institute of Marketing (CIM), recognizing the high quality of education and meeting industry standards.
- Placement Opportunities: Students have the option to undertake a 12-month placement year to gain practical work experience within leading organizations.
- Student-led Marketing Agency: The program offers opportunities to participate in "Bright Young Things," a student-led marketing and PR agency, allowing students to gain valuable practical experience and build their portfolio.
UK (full-time) 9,250 GBP International (full-time) 15,900 GBP
