Marketing (International Marketing) MSc (PGCert PGDip)

Program Overview

The MSc in Marketing (International Marketing) from the University of Brighton equips students with specialized knowledge and practical skills in international marketing. Through a combination of core modules, subject-specific modules, and a dissertation or placement project, students gain a deep understanding of marketing principles and their application in a global context. The program is accredited by the Chartered Institute of Marketing and the Association to Advance Collegiate Schools of Business, ensuring its relevance and quality.

Program Outline

Outline:

Course Structure:

The course is organized into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research, and case studies. Modules are assessed through essays, reports, group work, presentations, and examinations. All of the Marketing MSc courses share seven core modules. In the final phase of the course, you will complete a 10,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. If you choose the placement route, your business project will be in place of your dissertation. Throughout your dissertation or placement, you will receive support from a supervisor who will help to guide you in your research.

Modules:

• Business Solutions in Action
• Marketing Planning and Strategy
• Research Methodologies and Methods for Marketing
• International and Global Marketing
• Buyer Behaviour
• Responsible Marketing
• Dissertation or Work Placement Project

Options:

• International Management Integration
• Digital Marketing
• Branding and Communications
• Social Marketing
• Option modules are indicative and may change, depending on timetabling and staff availability.

Assessment:

The course is assessed through a mixture of essays, reports, group work, presentations, and examinations.

Teaching:

The course is taught by a team of experienced and qualified academics, who are all experts in their field. The teaching methods used include lectures, seminars, workshops, and group work.

Careers:

A Marketing (International Marketing) MSc from School of Business and Law will help you to specialize and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career. The course has been designed for people wanting a successful and rewarding career in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales
The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Other:

• The course is accredited by the Chartered Institute of Marketing (CIM).
• The course is also accredited by the Association to Advance Collegiate Schools of Business (AACSB).
• The university offers a range of scholarships for postgraduate students.
• The university also offers a placement year option for full-time students starting in September.
• The course is taught on the University of Brighton's Moulsecoomb campus.
• The university offers a range of support services to students, including accommodation, wellbeing, and careers advice.

Course fees UK (full-time) 10,500 GBP International (full-time) 15,900 GBP Placement year Home 1,500 GBP International 2,280 GBP