Marketing (Digital Marketing) MSc (PGCert PGDip)

Program Overview

This Digital Marketing program explores the opportunities and challenges of digital marketing, with a focus on understanding customer requirements and preferences. Graduates can pursue careers in traditional marketing roles and specialist digital marketing roles, such as Analytics Manager, Digital Marketing Manager, and Social Media Manager. The course is accredited by the Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB), ensuring high-quality education and industry recognition.

Program Outline

Key topics include:

• Digital marketing in organizations
• Drivers and barriers of digital marketing
• Access to the market
• Digital marketing strategies
• Direct marketing
• Positioning in the marketplace
• Customer relationship management
• Digital marketing channels
• Evaluating websites
• Search engine optimization
• Ad words
• Role of email
• Social networking
• Mobile marketing
• Organisational and emerging issues
• Impact of digital marketing on the organization
• Impact of digital marketing on the marketplace

Careers:

• Career prospects: Digital media and marketing is a multi-billion pound industry with a growing demand for specialist digital jobs.
Graduates can pursue careers in traditional marketing roles (advertising, direct marketing, event management, market research, public relations, sales) and specialist digital marketing roles such as:
• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer
• CIM accreditation: The course is accredited by the Chartered Institute of Marketing (CIM).
Students can gain CIM qualifications during their studies, including:
• CIM Certificate in Professional Marketing
• CIM Diploma in Professional Marketing
• CAM Diploma in Digital Marketing
• AACSB accreditation: The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing it among the best business schools worldwide.
• Skills development: Alongside lectures, students gain practical experience through live client projects, case studies, and industry experts' presentations.
• Work-related experience: Students can take advantage of the university's placement and recruitment events, featuring companies like Sainsbury's, Marks & Spencer, and IBM.

Other:

• Placement year: Full-time students starting in September have the option to take a paid placement year in industry.
• Course fees:
• UK (full-time): 10,500 GBP
• International (full-time): 15,900 GBP
• UK (placement year): 1,500 GBP
• International (placement year): 2,280 GBP
• Scholarships, bursaries, and loans are available.
• International students can apply to start in September or January.
• Part-time students can pay based on the number of modules taken.

Course fees Course fees UK (full-time) 10,500 GBP International (full-time) 15,900 GBP Placement year Home 1,500 GBP International 2,280 GBP