| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-04-01 | - |
| 2024-09-01 | - |
Program Overview
The MSc Business Management: Marketing program at European School of Economics equips students with a comprehensive understanding of marketing principles and practices. Through a combination of theoretical knowledge and practical application, the program prepares individuals for diverse careers in marketing management, including brand management, product development, and international marketing.
Program Outline
Program Analysis of MSc Business Management: Marketing at European School of Economics
Degree Overview:
Overview:
The MSc Business Management with specialization in Marketing prepares individuals for diverse careers in marketing management, including brand management, product development, retailing, services marketing, business-to-business marketing, and marketing for non-profit organizations.
Objectives:
- Equip students with a thorough understanding of the global business environment, trading systems, sociopolitical influences on investments, trade, and the economic landscape.
- Develop strong analytical skills to identify and assess strategic opportunities for organizational benefit in domestic and international markets.
- Foster flexibility and creativity to address challenges in a rapidly changing international business environment.
- Provide an in-depth understanding of relevant theories, concepts, and models, and facilitate the integration of theory and practice in various contexts.
- Enhance advanced inquiry and research skills, holistic thinking, integration, and synthesis,
- Promote teamwork, motivation, inner responsibility, and self-reflection for effective leadership.
Program Description:
The program combines rigorous academic study with practical application. Students gain knowledge in various areas, including:
- Innovative practices: Learn about innovative practices in manufacturing and service sectors to gain a competitive edge, increase market share, and reduce costs.
- E-commerce and E-business: Explore the optimization of technological structures as a strategic marketing tool.
- Marketing Strategies: Analyze marketing strategies of international organizations and approaches to new international market opportunities.
- Customer-driven marketing: Understand customer-driven marketing strategies in emerging economies.
- Crossing National Borders: Learn about operational, legal, and logistical challenges in international business.
Outline:
Program Structure:
- Full-time, compulsory attendance
- 12-15 months duration
- Three intakes per academic year in January, April, and September
- Transferable between ESE campuses in London, Milan, Florence, and Rome on a per-term basis
- 180 UK credit/90 ECTS credit structure
Program Content:
Phase 1:
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Organisations & their Cultures
- Marketing Management
- Managing for Sustainability & Corporate Responsibility
- Management of Resources & Operations
- Accounting & Finance for Decision Makers
Phase 2:
- Innovation Development & Management
- E-Business & E-Commerce
- Integrated Marketing Communication
- International Business Management
- Marketing of Services
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour
Phases 3 & 4:
- Internship (structured, evaluated, and recognized as an integral part of the course)
- Dissertation
Assessment:
- Continuous assessment through assignments, presentations, and exams
- Final dissertation
Teaching:
- Taught by experienced faculty with industry experience
- Small class sizes for personalized attention
- Interactive teaching methods including case studies, simulations, and guest lectures
- Access to online learning resources
- Opportunities for student participation in research projects
Careers:
- Brand manager
- Product development manager
- Retail manager
- Marketing consultant
- Marketing manager in the non-profit sector
- International marketing manager
- Marketing analyst
- Digital marketing specialist
- E-commerce manager
- Social media manager
Other:
- The program is accredited by the British Accreditation Council (BAC).
- ESE has a strong industry network, providing students with access to career opportunities.
- The program offers scholarships based on academic merit and need.
London Campus Master of Science Registration: £ 2.500,00 Tuition: £ 28.000,00 Milan, Rome, Florence and Madrid Campuses Master of Science Registration: £ 2.500,00 Tuition: € 28.000,00
