Sports Management - ESE Short Course, Professional Programme

Program Overview

The ESE Sports Management Short Course is a 3-month program that equips students with the knowledge and skills to succeed in the dynamic field of sports management. The course covers a comprehensive range of topics, from managing large stadiums to individual players and innovative business strategies. Graduates can pursue diverse and exciting careers in various areas of the sports industry, such as sports marketing, event management, player management, and sports analytics. The program emphasizes the importance of meeting human needs for success and interaction through sports.

Program Outline

ESE Sports Management Short Course

Degree Overview:

• Overview: This 3-month program equips students with the knowledge and skills to succeed in the dynamic field of sports management.
The course covers a comprehensive range of topics, from managing large stadiums to individual players and innovative business strategies.
• Key Features:
• Three intakes per year: January, April, September.
• Optional industry experience/internship (visa permitting).
• Four study modules.
• Interactive learning through workshops, guest lectures, company visits, and extracurricular activities.
• Compact class sizes for personalized attention.
• Objectives:
• Provide students with a solid foundation in sports management principles and practices.
• Develop critical skills in sports marketing, event organization, and player management.
• Equip graduates with the necessary tools and knowledge to pursue successful careers in sports management.

Outline:

• Course Duration: 3 months + Optional Industry Experience/Internship
• Language of Instruction: English
• Level of Instruction: Undergraduate
• Course Assessment: Group Project and Presentation
• Credits & Recognition: Participants receive an ESE Certification upon successful completion.

Course Structure:

• The course is composed of 4 modules (subject to change and may vary across ESE centers).
• Modules focus on key aspects of sports management:
• Sports Management principles and practices
• Sports marketing strategies and techniques
• Sports event organization and management
• Player management and development
• Each module incorporates active learning methods like:
• Workshops and guest lectures by industry experts
• Company visits to leading sports organizations

Assessment:

• The course assessment relies on a group project and presentation, allowing students to demonstrate their understanding and application of learned concepts.

Teaching:

• Teaching Methods: The course utilizes a variety of engaging teaching methods to cater to diverse learning styles.
These include:
• Interactive lectures
• Case studies and problem-solving exercises
• Group discussions and presentations
• Simulations and role-playing activities
• Faculty: ESE boasts a team of experienced and qualified faculty members with expertise in various aspects of sports management.
They bring real-world experience and industry insights to the classroom, ensuring students receive the most relevant and up-to-date knowledge.
• Unique Approach: The program fosters an active and collaborative learning environment.
Students are encouraged to participate actively, share their perspectives, and learn from each other's experiences. This approach ensures a comprehensive and well-rounded understanding of the subject matter.

Careers:

• Potential Career Paths: Graduates of the program can pursue diverse and exciting careers in various areas of the sports industry, such as:
• Sports marketing and communication
• Event management and organization
• Player management and development
• Sports analytics and data science
• Sports facility and infrastructure management
• Sports media and journalism
• Sports sponsorship and partnerships
• Opportunities: The global sports industry offers numerous opportunities for ambitious and qualified professionals.
Graduates can find employment in a wide range of organizations, including:
• Professional sports clubs and teams
• Sports governing bodies and federations
• Sports marketing and media agencies
• Event management companies
• Sports technology and innovation startups
• Sports apparel and equipment manufacturers
• Outcomes: The Sports Management Short Course equips graduates with the necessary knowledge and skills to succeed in the competitive sports industry.
They gain a competitive edge by:
• Developing a strong professional network through interactions with industry leaders and peers.
• Building a solid foundation for further studies or professional qualifications in sports management.
• Gaining practical experience through internship opportunities.
• Increasing their employability and career prospects within the dynamic and ever-evolving sports industry.

Other:

• The course focuses on the captivating and dynamic world of sports, exploring the emotional, physical, and intellectual aspects of human engagement in sports.
• It emphasizes the importance of meeting human needs for success and interaction through sports.