BSc (Hons) Business Administration: Marketing

Program Overview

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BSc (Hons) Business Administration: Marketing

Overview

The Bachelor of Science (Hons) in Business Administration aims to develop pro-active decision makers, managers, and leaders for a variety of careers in business sectors in a global context. The programme focuses on innovation, creativity, and leadership, making it a varied and challenging journey towards awareness of one's own professional skills and abilities.

Key Components

• A choice of five specialisations – Management, Marketing, Finance, Sports Management, and Media & Communications
• Two internship placements selected from companies worldwide
• The possibility of transferring between campuses in London, Madrid, Milan, Florence, and Rome on a per term or per year basis
• Compact class sizes which enable faculty to provide the individual attention needed to help you discover your special skills and succeed in your chosen pathway
• Choice between three starting dates, in September, January, and April
• Academic credit for foreign language modules which will increase employability
• Additional workshops and guest lectures that provide the knowledge, skills, practice for maximum personal and academic development

Course Programme

The Bachelor of Science in Business Administration (BSc Hons) is a three-year, full-time course. All of the ESE undergraduate Bachelor degree programmes are taught in English and have a standard 360 UK/180 ECTS credit structure. Completion of the programme requires:

• Study of a foreign language
• Two internship placements
• Choice of one specialisation in either Management, Marketing, Finance, Sports Management, or Media and Communications
• Final Project related to the chosen specialisation
• Full-time compulsory attendance

Year 1

• Introduction to Management
• Economics for Business
• Quantitative Methods for Business
• Language (Business English, Italian, Spanish, or French)
• Study & Computer Skills Workshop
• Introduction to Business
• Introduction to Accounting and Financial Analysis
• Introduction to Marketing
• Language (Business English, Italian, Spanish, or French)
• Preparation for the Workplace Workshop
• Internship

Year 2

• Business Law
• Operations Management
• Managing People
• Language (Business English, Italian, Spanish, or French)
• Research Methodology & Analysis Workshop Part I
• Cross-Cultural E-Business and E-Commerce
• Corporate Finance
• Market Research
• Language (Business English, Italian, Spanish, or French)
• Research Methodology & Analysis Workshop Part II
• Internship

Year 3

• International Project Management
• Branding & Positioning
• Buyer Behaviour
• Creative Thinking Workshop
• Strategy & Strategic Dilemmas
• Services Marketing
• International Marketing
• Final Project Preparation Workshop
• Final Project Marketing

ESE's Internship Programme

We believe that anyone can realize their dreams and have the ability to do what they really love. From the very first year of study, ESE students therefore have the concrete opportunity to proactively move towards their professional goals and target their objectives. While developing a range of marketable skills and competencies, internships will furthermore allow students to:

• Apply course knowledge in practical situations within the work environment
• Bridge the gap between undergraduate study and the labour market
• Develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one's own inner state
• Test individual career plans by obtaining experience in a chosen field, and thus helping one to better understand what it is that they really love to do
• Develop a professional network and assess internship providers for future employment opportunities.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE'S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today. Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.

Entry Requirements

Entrance into the Bachelor degree programme at ESE requires:

• Completed Online Application form. Applications to our full-time undergraduate courses must be made through UCAS. If you have not started a UCAS application yet, and only want to apply to the European School of Economics application portal, you can apply directly to us using our direct application form portal (apply.ese.ac.uk) and we will process a UCAS application on your behalf.
• Personal interview
• Official copy of the High School Diploma or foreign equivalent certificate* (American High School diploma and IB with 24 points or above accepted)
• Official copy of the High School Transcripts*
• Personal Statement
• One Recommendation Letter*
• Photocopy of Passport/ ID document
• ENGLISH Language requirements**: IELTS 6.0 (169 – 175) TOEFL iBT 87; Pearson Test 50-57; Cambridge CAE grade C; Trinity College ISE II (Students have up to 90 days from the beginning of their course to submit the sufficient English language scores).
• One photograph (passport-sized)

*All non-English documents must be officially translated **Candidates who have completed their studies in the English language (at least 2 years) are not required to present a language qualification.

Programme Fees 2024 - 2025

Milan, Rome, Florence & Madrid Campuses BSc (Hons) Business Administration: Marketing Registration: £ 2,500.00 Tuition: € 22.000,00

London Campus BSc (Hons) Business Administration: Marketing Registration: £ 2,500.00 Tuition: £ 22,000.00

Scholarships

ESE encourages students – both undergraduate and postgraduate – to come to the European School of Economics regardless of their financial circumstances. The scholarships ESE offers enable prospective students to receive reductions on tuition. No reduction is allowed on the Registration Fee and/or on other applicable fees.

Eligibility All scholarships are awarded subject to the prospective student meeting ESE’s entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship the student will need to have been accepted and offered admission to study at ESE.

Application for Scholarship Scholarships are awarded across all programmes of study, varying from nominal to substantial tuition reduction. Students interested to secure scholarships are encouraged to apply using the prescribed Scholarship Application Form available online and at the Office of Admission.

Program Outline

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Degree Overview:

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Key Features:

• Specialization Options: Students can choose from five specializations: Management, Marketing, Finance, Sports Management, and Media & Communications.
• Internships: The program incorporates two integral internship placements, allowing students to gain practical experience and apply their knowledge in real-world settings.
• International Campus Network: Students have the unique opportunity to study at any of ESE's campuses in London, Madrid, Milan, Florence, or Rome, experiencing the program in diverse international contexts and cultures.
• Transferability: Students can transfer between campuses on a per-term or per-year basis, enhancing their adaptability and global exposure.
• Small Class Sizes: ESE ensures individual attention to each student, maximizing their potential and learning outcomes.
• Multiple Intake Dates: Students can start the program in September, January, or April, offering greater flexibility.
• Language Modules: The program includes language modules in Business English, Italian, Spanish, or French, increasing students' employability and intercultural communication skills.
• Workshops and Guest Lectures: ESE provides additional workshops and guest lectures that complement the curriculum and equip students with practical skills for personal and academic development.

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Outline:

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Year 1:

• Introduction to Management
• Economics for Business
• Quantitative Methods for Business
• Language Modules (Business English, Italian, Spanish, or French)
• Study & Computer Skills Workshop
• Introduction to Business
• Introduction to Accounting and Financial Analysis
• Introduction to Marketing
• Internship

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Year 2:

• Business Law
• Operations Management
• Managing People
• Language Modules (Business English, Italian, Spanish, or French)
• Research Methodology & Analysis Workshop Part I
• Cross-Cultural E-Business and E-Commerce
• Corporate Finance
• Market Research
• Internship

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Year 3:

• International Project Management
• Branding & Positioning
• Buyer Behaviour
• Creative Thinking Workshop
• Strategy & Strategic Dilemmas
• Services Marketing
• International Marketing
• Final Project Preparation Workshop
• Final Project

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Assessment:

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Assessment methods may include:

• Examinations: Written examinations test students' knowledge and analytical skills.
• Assignments: Individual and group assignments assess students' ability to apply their knowledge to real-world scenarios and research business problems.
• Case Studies: Analyzing and resolving business cases allows students to demonstrate their critical thinking, problem-solving, and decision-making skills.
• Presentations: Presenting their findings and recommendations in oral presentations strengthens students' communication and presentation skills.
• Project Work: The final project requires students to integrate their knowledge and skills to conduct independent research and develop a solution to a chosen business problem.

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Teaching:

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Teaching methods include:

• Lectures: Faculty members deliver lectures to introduce key concepts and provide theoretical frameworks.
• Seminars: Small group seminars encourage active participation, discussions, and critical analysis of the subject matter.
• Workshops: Practical workshops offer hands-on experience in applying the learned concepts and developing essential business skills.
• Case Studies: Analyzing real-world business cases promotes critical thinking, problem-solving, and decision-making abilities.
• Guest Lectures: Industry experts share their insights and experiences, providing students with valuable perspectives and networking opportunities.
• Individualized Support: ESE emphasizes personalized attention and provides guidance to each student throughout their academic journey.

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Careers:

• Management: General Management, Project Management, Operations Management, Human Resource Management, Marketing Management, etc.
• Marketing: Brand Management, Product Management, Digital Marketing, Market Research, etc.
• Finance: Financial Analysis, Investment Banking, Corporate Finance, Financial Planning, etc.
• Entrepreneurship: Starting and managing their own businesses
• Consultancy: Providing business advice and solutions to organizations

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Other:

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Additional features of the program:

• ESE's internship program provides students with the opportunity to work at leading international companies, gaining practical experience and enhancing their resumes.
• The program fosters a multicultural learning environment, attracting students from diverse backgrounds and promoting global awareness.
• ESE's unique business philosophy emphasizes personal development, self-awareness, and responsible leadership.
• The program is well-suited for students who wish to pursue further studies at the postgraduate level.

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Milan, Rome, Florence & Madrid Campuses BSc in Business Administration Registration: £ 2.500,00 Tuition: € 22.000,00/year London Campus BSc in Business Administration Registration: £ 2.500,00 Tuition: £ 22.000,00/year