Bachelor's Degree in Marketing

Program Overview

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The Bachelor of Science (Hons) in Business Administration from the European School of Economics equips students with the skills and knowledge to become successful business leaders. Through a focus on innovation, creativity, and leadership, the program offers specializations in Management, Marketing, Finance, Sports Management, and Media & Communications. With internships, international campus network, and small class sizes, ESE provides a unique and enriching academic journey that prepares students for diverse career paths in the dynamic world of business.

Program Outline

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Degree Overview:

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Key Features:

• Specialization Options: Students can choose from five specializations: Management, Marketing, Finance, Sports Management, and Media & Communications.
• Internships: The program incorporates two integral internship placements, allowing students to gain practical experience and apply their knowledge in real-world settings.
• International Campus Network: Students have the unique opportunity to study at any of ESE's campuses in London, Madrid, Milan, Florence, or Rome, experiencing the program in diverse international contexts and cultures.
• Transferability: Students can transfer between campuses on a per-term or per-year basis, enhancing their adaptability and global exposure.
• Small Class Sizes: ESE ensures individual attention to each student, maximizing their potential and learning outcomes.
• Multiple Intake Dates: Students can start the program in September, January, or April, offering greater flexibility.
• Language Modules: The program includes language modules in Business English, Italian, Spanish, or French, increasing students' employability and intercultural communication skills.
• Workshops and Guest Lectures: ESE provides additional workshops and guest lectures that complement the curriculum and equip students with practical skills for personal and academic development.

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Outline:

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Year 1:

• Introduction to Management
• Economics for Business
• Quantitative Methods for Business
• Language Modules (Business English, Italian, Spanish, or French)
• Study & Computer Skills Workshop
• Introduction to Business
• Introduction to Accounting and Financial Analysis
• Introduction to Marketing
• Internship

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Year 2:

• Business Law
• Operations Management
• Managing People
• Language Modules (Business English, Italian, Spanish, or French)
• Research Methodology & Analysis Workshop Part I
• Cross-Cultural E-Business and E-Commerce
• Corporate Finance
• Market Research
• Internship

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Year 3:

• International Project Management
• Branding & Positioning
• Buyer Behaviour
• Creative Thinking Workshop
• Strategy & Strategic Dilemmas
• Services Marketing
• International Marketing
• Final Project Preparation Workshop
• Final Project

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Assessment:

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Assessment methods may include:

• Examinations: Written examinations test students' knowledge and analytical skills.
• Assignments: Individual and group assignments assess students' ability to apply their knowledge to real-world scenarios and research business problems.
• Case Studies: Analyzing and resolving business cases allows students to demonstrate their critical thinking, problem-solving, and decision-making skills.
• Presentations: Presenting their findings and recommendations in oral presentations strengthens students' communication and presentation skills.
• Project Work: The final project requires students to integrate their knowledge and skills to conduct independent research and develop a solution to a chosen business problem.

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Teaching:

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Teaching methods include:

• Lectures: Faculty members deliver lectures to introduce key concepts and provide theoretical frameworks.
• Seminars: Small group seminars encourage active participation, discussions, and critical analysis of the subject matter.
• Workshops: Practical workshops offer hands-on experience in applying the learned concepts and developing essential business skills.
• Case Studies: Analyzing real-world business cases promotes critical thinking, problem-solving, and decision-making abilities.
• Guest Lectures: Industry experts share their insights and experiences, providing students with valuable perspectives and networking opportunities.
• Individualized Support: ESE emphasizes personalized attention and provides guidance to each student throughout their academic journey.

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Careers:

• Management: General Management, Project Management, Operations Management, Human Resource Management, Marketing Management, etc.
• Marketing: Brand Management, Product Management, Digital Marketing, Market Research, etc.
• Finance: Financial Analysis, Investment Banking, Corporate Finance, Financial Planning, etc.
• Entrepreneurship: Starting and managing their own businesses
• Consultancy: Providing business advice and solutions to organizations

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Other:

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Additional features of the program:

• ESE's internship program provides students with the opportunity to work at leading international companies, gaining practical experience and enhancing their resumes.
• The program fosters a multicultural learning environment, attracting students from diverse backgrounds and promoting global awareness.
• ESE's unique business philosophy emphasizes personal development, self-awareness, and responsible leadership.
• The program is well-suited for students who wish to pursue further studies at the postgraduate level.

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Milan, Rome, Florence & Madrid Campuses BSc in Business Administration Registration: £ 2.500,00 Tuition: € 22.000,00/year London Campus BSc in Business Administration Registration: £ 2.500,00 Tuition: £ 22.000,00/year