Online Professional Programme in Fashion and Luxury Goods Management
Program Overview
This 10-week program provides students with a comprehensive understanding of the fashion and luxury goods industry. Through synchronous virtual classrooms, students learn about branding, buyer behavior, digital marketing, and other key business skills. The program is customizable, allowing students to choose up to four modules to focus on.
Program Outline
Outline:
- Program Content: The program focuses on the fashion and luxury goods industry, providing students with knowledge of industry strategies on a global level and key business skills within the fashion and luxury sector.
- Program Structure: The program consists of 4 modules, each requiring 2/3 in-class hours per week for a total of 8/12 weekly hours (Monday-Friday). Students can customize their study plan by choosing up to 4 modules to follow throughout the term.
- Course Schedule: Classes are held synchronously with ESE students worldwide, and students can also attend live virtual workshops and master classes.
- Individual Modules:
- Branding and Positioning: Frameworks, tools, and concepts regarding branding, positioning, brand equity, repositioning, and brand value.
- Buyer Behaviour: Understanding consumption as a social, cultural, and economic activity; evaluating existing models of consumer decision-making processes; applying knowledge of buyer behaviour in marketing planning and strategy.
- Decision Techniques: Complexity of business decisions; how business decisions are reached in practice; framework for understanding key issues faced by business managers in an increasingly complex environment.
- Digital Marketing: Digital marketing mix; skills to manage key elements of digital marketing in the rapidly changing environment of the 21st Century; critical thinking about marketing scenarios, market assessment, and informed decision-making; broad introduction to marketing theory and emergent digital themes.
- Events Management: Event planning, project management, and identification of key points in the planning process; strategic planning, budgeting, finance, promotions, marketing, sponsorship, operations & production, health & safety, and risk management; case studies.
- Fashion Marketing: Consumer decision-making process; key moments from identifying a need to buying and consuming a product; influencer marketing, experiential marketing, digital marketing, content marketing, and public relation strategies; marketplace analysis, trend recognition, and product development strategies.
- Financial Risk Management: Identifying, quantifying, and managing financial and non-financial risks; corporate management's contribution to increasing shareholder wealth; characteristics of forwards, futures, options, and swaps; determining their value and use in managing financial risk.
- International Project Management: Importance of and issues surrounding international project management; knowledge and tools for effective project management; applying skills to a variety of contexts; reviewing relevant project management software and analyzing mitigation strategies.
- International Strategic Management: Competitive landscape from a strategic management perspective; global and technological influences; strategic competitiveness, competitive advantage, strategic intent, strategic mission; strategic management process; strategic issues from a number of broad functional perspectives; strategic management in different contexts.
- Luxury Goods Management: Brand management in the luxury industry; "dream factor"; excellence, storytelling, and heritage of the brand; challenges for marketing strategists; staying in front of luxury consumers through new and different ways to express their desires; understanding customer behaviour and retention, product development, sourcing, distribution, pricing, and merchandising strategies.
- Multinational Corporate Finance: Issues confronting managers; understanding the global financial environment; risks of operating in a global environment; tools to analyze and manage those risks; financial opportunities open to multinational corporations.
- Organisational Structure and Change: Structuring a business, implementing strategy, and operating in the modern global business environment; change process and methods of managing change.
Teaching:
- Teaching Methods: Synchronous virtual classrooms with ESE faculty.
- Faculty: ESE faculty and industry specialists.
- Unique Approaches: Exduco program allows students to communicate with each other by exchanging ideas, skills, knowledge, hobbies, interests, technologies, and businesses; students teach each other what they know and learn from others what they do not know; transforming passion into a profession through new technologies, workshops, videos, and synchronous virtual classrooms.
Other:
- Program Duration: 10 weeks.
- Starting Date: 4 May 2020.
- Program Fee:
- Short Course Online:
- Registration fee: £600
- Tuition fee (4 modules): £5,000
- Individual Modules:
- Registration fee: £300
- Tuition fee per Individual Module: £1200
European School of Economics
Overview:
The European School of Economics (ESE) is a private business school with a global reach. It is fully accredited in the UK and approved by the UK Register of Learning Providers. ESE prides itself on its multicultural and pragmatic approach to education, aiming to mold future leaders and entrepreneurs.
Services Offered:
ESE offers a wide range of academic programs, including:
Undergraduate Courses:
BSc (Hons) in Business Administration with specializations in Management, Finance, Marketing, Sports Management, Media and Communications, and Global Political Science. Foundation Diplomas in Tourism and Hospitality and Hospitality Business.Postgraduate Courses:
MSc in Business Management with specializations in Finance and Marketing. MBA in Entrepreneurship & Leadership and MBA in Film Production.Short Courses:
Professional Programmes, Specialised Programmes, Executive Programmes, CTH Hospitality Programmes, and Online Courses. These cover a variety of fields, including Hospitality Management, Sports Management, Events Management, Music Management, Fashion & Luxury Goods Management, Luxury Real Estate, Yacht Management, Innovation in the Age of AI, Film Industry Management, Arts Management, Business of Architecture, International Relations, Football Team Management, Finance, Marketing, Management, Entrepreneurship & Leadership, Diplomacy and Economics, and more.International Summer School:
Offers short courses during the summer months.Student Life and Campus Experience:
ESE students have the opportunity to study at any of its campuses located in London, Milan, Florence, Rome, and Madrid. This allows for a truly international experience and exposure to diverse cultures. The school also emphasizes practical learning through internships and career services, connecting students with over 1500 leading organizations worldwide.
Key Reasons to Study There:
International Focus:
ESE provides a global perspective on business education with campuses across Europe and a focus on international internships.Practical Learning:
The school emphasizes practical skills development through internships and real-world projects.Flexible Admissions:
ESE offers direct entry to its programs and a 90-day grace period for language test scores, making it accessible to a wider range of students.Strong Alumni Network:
ESE boasts a network of successful alumni who are leaders in their respective fields.Unique Educational Philosophy:
ESE's philosophy emphasizes the importance of inner values and ideas in shaping one's destiny, fostering a holistic approach to learning.Academic Programs:
ESE offers a range of programs in business administration, management, finance, marketing, and other related fields. The school's academic strengths lie in its practical approach to learning, its international focus, and its commitment to developing future leaders.
Other:
Entry Requirements
EU home students and international overseas students outside the EU
There are specific entry requirements for students who wish to pursue the Online Programme in Fashion and Luxury Goods Management offered by the European School of Economics.
Academic Qualifications:
- EU Applicants: Applicants from EU member states must possess a
- secondary school leaving certificate with good grades in relevant subjects, including English. Some specific examples include:
- A-levels (3), including Mathematics and English
- Baccalaureate (French system), with 12/20 average mark
- Maturità (Italian system), with a minimum of 60/100
- Abitur (German system), with an average mark of 2.5
- International Applicants: International applicants from outside the EU are required to have completed a recognized high school diploma with good grades in relevant subjects. Additionally, they must submit an official translation of their diploma and academic transcripts by a certified translator. In some cases, they may also need to provide proof of English language proficiency, which will be discussed later in this text.
Work Experience:
Prior experience in the field of fashion and luxury goods management is beneficial but not required. However, students with relevant work experience may be given special consideration.
Portfolio:
Applicants are encouraged to submit a portfolio of their creative work, relevant to fashion and luxury, and showcasing their skills and potential. This can include drawings, sketches, photographs, designs, or other forms of creative expression.
Interviews:
Shortlisted applicants may be invited to attend an interview with a member of the ESE faculty. For instance, online students must have reliable internet access, computer literacy, and good self-management skills. They should also have the ability to manage their time effectively, independently study and participate in online discussions.
Language Proficiency Requirements
English Language Proficiency:
For non-native English speakers, proof of English language proficiency is required. The minimum scores on accepted English proficiency tests are:
- TOEFL iBT: 88
- IELTS: 6.5
- PTE Academic: 68
- Cambridge Proficiency in English (CPE): Grade C
- Cambridge Advanced English (CAE): Grade B The specific language proficiency requirement may vary based on the applicant's nationality and previous academic background.
Note:
It is crucial to consult the European School of Economics website for the most up-to-date entry requirements as they may be subject to change.
