Online Professional Programme in Events Management

Program Overview

This 10-week event management program combines online modules with live virtual classes, providing a comprehensive overview of the industry. It covers key aspects such as planning, marketing, operations, evaluation, and professional development. Graduates are prepared for careers in event planning, wedding planning, conference organization, and more.

Program Outline

Outline:

It explores different types of events, their purposes, target audiences, and the importance of effective planning and development. It covers various promotional tools, channels, and techniques for reaching target audiences. Additionally, it explores the use of social media, digital marketing, and public relations in event promotion.

Event Operations and Logistics (20 hours):

This module delves into the operational aspects of event management, including budgeting, venue selection, vendor management, risk assessment, and contingency planning. It equips students with the skills necessary to manage event logistics efficiently and ensure smooth execution. It also explores sustainability considerations in event planning and execution, emphasizing responsible practices and minimizing environmental impact. It also covers ethical considerations and professional standards in the event industry.

Assessment:

Assessment methods include:

• Individual assignments: Students submit written assignments on various topics related to event management.
• Group projects: Students collaborate on projects that simulate real-world event planning scenarios.
• Presentations: Students present their projects and findings to their peers and faculty.
• Online quizzes: Students take online quizzes to assess their understanding of key concepts.
• Final exam: A comprehensive exam covers the major learning objectives of the program.

Teaching:

The program uses a blended learning approach, combining online modules with live virtual classes.

• Online modules: Students access pre-recorded lectures, readings, and interactive activities through an online learning platform.
• Live virtual classes: Students participate in live online sessions with faculty and classmates, allowing for interactive discussions and real-time feedback.

Faculty:

The program features experienced event professionals and industry experts who share their knowledge and insights with students.

Careers:

The program prepares graduates for various careers in the event management industry, including:

• Event planner
• Wedding planner
• Conference and meeting organizer
• Festival and fair manager
• Event marketer
• Sponsorship coordinator
• Venue manager

Other:

Duration:

The program lasts 10 weeks, with 2-3 hours of online classes per week.

Customization:

Students can customize their study plan by choosing up to 4 modules to focus on during the program.

Exduco Program:

The program offers the Exduco program, where students can share their skills and knowledge with each other, enhancing their learning experience.