Online Professional Programme in Events Management
Program Overview
This 10-week event management program combines online modules with live virtual classes, providing a comprehensive overview of the industry. It covers key aspects such as planning, marketing, operations, evaluation, and professional development. Graduates are prepared for careers in event planning, wedding planning, conference organization, and more.
Program Outline
Outline:
It explores different types of events, their purposes, target audiences, and the importance of effective planning and development. It covers various promotional tools, channels, and techniques for reaching target audiences. Additionally, it explores the use of social media, digital marketing, and public relations in event promotion.
Event Operations and Logistics (20 hours):
This module delves into the operational aspects of event management, including budgeting, venue selection, vendor management, risk assessment, and contingency planning. It equips students with the skills necessary to manage event logistics efficiently and ensure smooth execution. It also explores sustainability considerations in event planning and execution, emphasizing responsible practices and minimizing environmental impact. It also covers ethical considerations and professional standards in the event industry.
Assessment:
Assessment methods include:
- Individual assignments: Students submit written assignments on various topics related to event management.
- Group projects: Students collaborate on projects that simulate real-world event planning scenarios.
- Presentations: Students present their projects and findings to their peers and faculty.
- Online quizzes: Students take online quizzes to assess their understanding of key concepts.
- Final exam: A comprehensive exam covers the major learning objectives of the program.
Teaching:
The program uses a blended learning approach, combining online modules with live virtual classes.
- Online modules: Students access pre-recorded lectures, readings, and interactive activities through an online learning platform.
- Live virtual classes: Students participate in live online sessions with faculty and classmates, allowing for interactive discussions and real-time feedback.
Faculty:
The program features experienced event professionals and industry experts who share their knowledge and insights with students.
Careers:
The program prepares graduates for various careers in the event management industry, including:
- Event planner
- Wedding planner
- Conference and meeting organizer
- Festival and fair manager
- Event marketer
- Sponsorship coordinator
- Venue manager
Other:
Duration:
The program lasts 10 weeks, with 2-3 hours of online classes per week.
Customization:
Students can customize their study plan by choosing up to 4 modules to focus on during the program.
Exduco Program:
The program offers the Exduco program, where students can share their skills and knowledge with each other, enhancing their learning experience.
European School of Economics
Overview:
The European School of Economics (ESE) is a private business school with a global reach. It is fully accredited in the UK and approved by the UK Register of Learning Providers. ESE prides itself on its multicultural and pragmatic approach to education, aiming to mold future leaders and entrepreneurs.
Services Offered:
ESE offers a wide range of academic programs, including:
Undergraduate Courses:
BSc (Hons) in Business Administration with specializations in Management, Finance, Marketing, Sports Management, Media and Communications, and Global Political Science. Foundation Diplomas in Tourism and Hospitality and Hospitality Business.Postgraduate Courses:
MSc in Business Management with specializations in Finance and Marketing. MBA in Entrepreneurship & Leadership and MBA in Film Production.Short Courses:
Professional Programmes, Specialised Programmes, Executive Programmes, CTH Hospitality Programmes, and Online Courses. These cover a variety of fields, including Hospitality Management, Sports Management, Events Management, Music Management, Fashion & Luxury Goods Management, Luxury Real Estate, Yacht Management, Innovation in the Age of AI, Film Industry Management, Arts Management, Business of Architecture, International Relations, Football Team Management, Finance, Marketing, Management, Entrepreneurship & Leadership, Diplomacy and Economics, and more.International Summer School:
Offers short courses during the summer months.Student Life and Campus Experience:
ESE students have the opportunity to study at any of its campuses located in London, Milan, Florence, Rome, and Madrid. This allows for a truly international experience and exposure to diverse cultures. The school also emphasizes practical learning through internships and career services, connecting students with over 1500 leading organizations worldwide.
Key Reasons to Study There:
International Focus:
ESE provides a global perspective on business education with campuses across Europe and a focus on international internships.Practical Learning:
The school emphasizes practical skills development through internships and real-world projects.Flexible Admissions:
ESE offers direct entry to its programs and a 90-day grace period for language test scores, making it accessible to a wider range of students.Strong Alumni Network:
ESE boasts a network of successful alumni who are leaders in their respective fields.Unique Educational Philosophy:
ESE's philosophy emphasizes the importance of inner values and ideas in shaping one's destiny, fostering a holistic approach to learning.Academic Programs:
ESE offers a range of programs in business administration, management, finance, marketing, and other related fields. The school's academic strengths lie in its practical approach to learning, its international focus, and its commitment to developing future leaders.
