Marketing (Online) draft

Program Overview

The ESE Online Specialised Programme in Marketing is a 10-week program designed to enhance marketing skills and acumen for leadership positions in international markets. It offers a customizable study plan with modules in digital marketing, branding, buyer behavior, and international project management. The program utilizes innovative teaching methods, including live virtual classrooms and exclusive workshops, and provides opportunities for career advancement in specialized marketing consultancy and service firms.

Program Outline

Detailed Extraction of ESE Online Specialised Programme in Marketing:

Degree Overview:

• Focus:
Brand management, product development, services marketing, and business-to-business marketing.
• Outcomes:
Enables graduates to enter marketing consultancy and service firms specializing in market research, advertising, sales promotion, public relations, and direct marketing.

Outline:

• Modules:
• Digital Marketing
• Branding and Positioning
• Buyer Behaviour
• International Project Management
• Additional Modules Available (Customization):
• Fashion Marketing
• Entrepreneurship & Leadership
• Events Management
• Financial Risk Management
• Luxury Goods Management
• Structure:
• 4 Modules (choose 4 out of the 8 available)
• 2-3 in-class hours per module per week
• Total of 8-12 weekly hours (Monday-Friday)
• Customisable study plan based on individual background and objectives.
• Individual Module Descriptions:
• Digital Marketing:
Introduces the digital marketing mix, skills to manage key elements in a rapidly changing environment, and critical thinking about marketing scenarios.
• Unique Approaches:
• "Exduco" Synchronous Virtual Classrooms: Encourages interaction and knowledge sharing among students.
• Customisable Study Plan: Allows students to attend all active classes during the first 2 weeks and then choose modules to follow.

Careers:

• Potential Career Paths:
Marketing Consultant, Service Firm Marketing Specialist, specializing in areas like market research, advertising, sales promotion, public relations, and direct marketing.
• Opportunities:
Entry into specialized marketing consultancy and service firms.
• Outcomes:
Increased career opportunities in international marketing fields.

Other:

• Programme Fee:
• Short Course Online: Registration fee: £600, Tuition fee (4 modules): £5,000

Exduco Programme:

• Aims to focus each student on the uniqueness of their own dream.
• Encourages communication, sharing of ideas, skills, knowledge, hobbies, interests, technologies, and businesses.
• Utilizes innovative methods like workshops, videos, and synchronous virtual classrooms to transform passions into professions.
• Complements academic path by enabling students to express themselves and develop new skills.

Summary:

The ESE Online Specialised Programme in Marketing provides a comprehensive and flexible learning experience for individuals seeking to advance their marketing skills and knowledge.