Arts Management

Program Overview

Through a blend of theoretical and practical learning, students develop skills in curating, art marketing, communication, and project management, while exploring the impact of digital technologies on the art industry. The program offers opportunities for networking, career development, and optional internships, equipping graduates for success in the dynamic and evolving art world.

Program Outline

Degree Overview:

Objectives:

• Train innovative leaders, decision-makers, and entrepreneurs in visual arts and culture.
• Prepare students for the international art world, whether in the physical market (galleries, auctions, museums) or the digital art industry (NFTs, art gamification, Metaverse).

Program Description:

• Develops skills in curating, art marketing, communication, and project management.
• Offers a blend of theoretical and practical learning through workshops, guest lectures, company visits, and extracurricular activities.
• Combines traditional art market knowledge with innovative technologies and trends.
• Provides opportunities for networking and career development in the art world.

Highlights:

• Three intakes per year (January, April, September).
• 3-month duration with optional internship (visa permitting).
• Four study modules covering key areas of arts management.
• Industry-focused learning with experienced professionals.
• Compact class sizes for personalized attention.

Outline:

Course Structure:

• Three months of intensive study.
• Blended learning approach with lectures, workshops, case studies, and project work.
• Optional industry experience or internship (visa permitting).

Modules:

• Art Market and Institutions: Explores the history, structure, and operation of the global art market, including galleries, auction houses, museums, art fairs, and biennials.
• Art Business and Management: Examines the business principles applied to the art world, including pricing, marketing, financial management, and legal aspects.
• Art Communication and Public Relations: Develops skills in effective communication, branding, social media, and public relations for promoting artists and exhibitions.
• Digital Art and New Technologies: Investigates the impact of digital technologies on the art world, including NFTs, art gamification, and the Metaverse.

Course Schedule:

• Each module is delivered over a 4-week period.
• Classes are held 2-3 times per week.
• Additional workshops and guest lectures are scheduled throughout the program.

Individual Module Descriptions:

• Art Market and Institutions: This module provides an in-depth understanding of the different players in the art market, their roles, and the dynamics of the art world.
• Art Business and Management: This module equips students with the knowledge and skills required to manage an art business, including financial planning, marketing strategies, and legal considerations.
• Art Communication and Public Relations: This module focuses on developing effective communication strategies for promoting artists and exhibitions, including social media marketing, press releases, and event planning.
• Digital Art and New Technologies: This module explores the application of new technologies in the art world, including NFTs, the Metaverse, and artificial intelligence.

Assessment:

• Group project and presentation (70% of the final grade).
• Individual assignments and quizzes (30% of the final grade).

Teaching:

• Experienced industry professionals and academics with expertise in their respective fields.
• Interactive teaching methods that encourage active participation and discussion.
• Small class sizes for personalized attention and feedback.

Careers:

• Arts Management positions in galleries, museums, auction houses, art fairs, and other cultural institutions.
• Roles in the digital art industry focused on NFTs, art gamification, and the Metaverse.
• Freelance careers as art consultants, curators, and art writers.

Other:

• The program is offered in collaboration with Aria Art Gallery.
• Focus on innovation and the future of the art world.
• Opportunities to network with art professionals and participate in industry events.