Football Team Management

Program Overview

Through a blend of theoretical frameworks and practical experience, participants gain the skills and knowledge necessary to build winning teams and foster successful environments. The course emphasizes ethical practices, leadership, and a proactive approach to management, preparing graduates for careers in various aspects of the football industry.

Program Outline

Outline:

• Duration: Short course (exact duration not specified)
• Target Audience: Players, ex-players, managers, and business people interested in managing a football team.
• Focus: Building a winning team and fostering a successful environment through ethical practices and visionary leadership.
• Content:
• Introduction:
The Organization of Football
• Strategic and Performance Management:
• Scouting
• Training
• Motivation
• Mental well-being and injury prevention
• Injury support
• Managing human resources
• Measuring performance
• Friendly games
• Positive reinforcement
• Operational Management:
• Legal Issues
• Contracts
• Traveling
• Disciplinary procedures
• Financial fair play
• Anti-doping rules
• Playing rules
• Match-fixing
• TV and IP rights
• Football Marketing and Sponsorship:
• Strategic marketing
• Defining a sports brand
• Commercial rights
• Sponsorship rights
• Ticketing and hospitality
• Digital marketing
• Analytics
• Communication and Public Relations:
• Defining the team's image
• Media challenges
• Public relations strategies
• Crisis management
• Event and Volunteer Management:
• Event types
• Risk assessment and management
• Human resource strategies
• Event and facility security
• Event and sponsorship contracts
• Ethics:
• Theoretical foundation of ethics in sport
• Regulatory mechanisms for addressing corruption
• Anti-doping policy
• Anti-discrimination policies
• Media responsibility
• Corporate social responsibility
• Sustainable education programs
• Learning Approach: Combining theoretical frameworks with practical experience through case studies, guest speakers, and personal introductions from industry professionals.
• Delivery:
• Blended learning format including online modules and in-person sessions.
• The exact schedule and location of in-person sessions are not provided.
However, the course is expected to be taught by experienced professionals in the field of football management.
• Teaching Methods: A combination of lectures, case studies, discussions, guest speaker sessions, and practical exercises is likely to be employed.

Careers:

• Potential Career Paths: The course aims to equip participants with the skills and knowledge necessary to pursue careers in various aspects of football management, including:
• Team manager
• Assistant manager
• Performance analyst
• Scout
• Marketing and communications manager
• Event manager
• Sports agent
• Football administrator
• Opportunities: ESE's internship program provides opportunities for participants to gain practical experience in the industry.
The program also offers career counseling and CV development services to assist graduates in their job search.

Other:

• Cost: 8,900£ including registration
• Entry Requirements: Academic committee selection based on CV
• Language: English – B2 level or equivalent
• Program Start Dates: January, April, September
• Locations: London, Rome, Milan, Florence, Madrid (specific location needs to be chosen during application)
• The course emphasizes the importance of ethical practices and leadership in creating a successful team environment.
• The program aims to instill a "win it before it happens" mentality, focusing on proactive strategies and long-term growth.
• The course content is designed to be practical and applicable to real-world situations.
• Participants will have the opportunity to network with industry professionals and build valuable connections.