Business of Architecture

Program Overview

The Business of Architecture Short Course equips architects with essential business skills, including project management, marketing, and sustainability. Through workshops, guest lectures, and company visits, participants gain practical knowledge and industry connections. The program offers flexible formats and career support, preparing graduates for success in diverse architecture-related fields.

Program Outline

Outline:

• Module 1: Developing Space Syntax - Architecture in its Historical and Social Context: Explores architecture within its historical and social context through real and virtual tours of cities and sites like London, Washington D.C., Vicenza, and Carrara in Italy.
Includes company visits and discussions on urban development planning and structure, focusing on creating and promoting well-being and social advancement.
• Module 2: International Project Management: Foundations for Professional Practice: Covers project management fundamentals, including estimating project times and costs, project networking, developing a project plan, managing risk, scheduling resources and costs, leadership, managing project teams, project control process, and project closure.
• Module 3: Social Responsibility and Sustainability Workshop: Guest speakers address topics like design in relation to social context, existing urban fabric, and budget restraints.
They discuss quality and performance evaluation of structures based on environmental impact and promoting well-being. The workshop tackles themes such as:
• How new technology can improve building performance and project sustainability.
• Examining the impact of recent global events on the built environment and potential preparations.
• Module 4: NEW MODULE: Architectural Affairs 360 - Reeling in the Deals: Focuses on marketing, branding and positioning, opportunity analysis and needs proposals, relationship building, pitching, public relations, making proposals, winning competitions, getting paid, and closing deals.
• Optional Project Studio: Students can choose to work individually or collaboratively on a real competition project under the guidance of professionals.
This studio has a limited number of participants and requires complete dedication during the program.

Teaching:

• The program utilizes various teaching methods, including workshops, guest lectures, company visits, and extracurricular activities.
• Class sizes are small, promoting personalized attention and interaction with professors.
• Students benefit from ESE's multinational structure, offering valuable industry contacts from diverse areas like marble, glass, lighting, materials, construction, and furnishing industries.

Careers:

• The program equips graduates with the skills and knowledge to thrive in the architecture industry, offering opportunities in diverse fields such as:
• Architectural firms
• Construction companies
• Real estate development
• Interior design
• Landscape architecture
• Urban planning

Other:

• The program is offered in three-week or three-month formats.
• Students have the option to participate in an industry internship/experience tailored to their profile and career aspirations (where visa permits).
• The program offers a dedicated Career Counseling and CV Development service for all students.
However, early application is recommended due to the limited number of places.