Master in Digital Business & Innovation

Program Overview

The Master in Digital Business & Innovation from Barcelona Technology School equips students with the knowledge and skills to navigate the digital revolution. This 9-month program covers digital business models, customer experience design, data analytics, cybersecurity, and leadership. Graduates are prepared for careers in digital business strategy, marketing, data analytics, cybersecurity, and entrepreneurship.

Program Outline

Degree Overview:

Master in Digital Business & Innovation

• Duration: 9 months (Full-time/Online)
• Location: Barcelona
• Awarded by: BTS and the University of Barcelona
• Start Date: October 2024
• Available in: English

This Master's program is designed for:

• Business professionals who want to stay ahead of the curve in the digital age.
• Recent graduates who are looking to start their careers with a strong foundation in digital business.
• Entrepreneurs who want to launch their own digital businesses.

• Identify and capitalize on digital business opportunities.
• Design and deliver innovative digital products and services.
• Lead and manage organizational change in the digital age.
• Become a catalyst for digital transformation in their organizations.

Here's what this program offers:

• A comprehensive understanding of:
• Digital business models (e.g., blockchain, AI).
• Customer experience design.
• E-commerce strategies.
• Data analytics in business.
• Change management and leadership for digital transformation.
• Digital marketing and e-commerce.
• Digital business operations.
• Strategic decision-making.
• The ability to:
• Identify and assess digital business threats and vulnerabilities.
• Apply essential network security principles.
• Develop strategies to mitigate application vulnerabilities and protect sensitive data.
• Contribute to security operations activities.
• Utilize basic digital forensics techniques.
• Design and develop user-friendly applications.
• Integrate no-code solutions seamlessly.
• Establish governance frameworks for responsible development and ensure data security.
• Lead and manage high-performing, diverse teams in the digital workplace.
• Communicate clearly and effectively with stakeholders.
• Leverage your leadership skills to drive successful digital transformation within your organization.
• Build a culture of innovation and continuous learning within your organization.
• Design and deliver exceptional digital experiences.
• Integrate the learnings from all modules, including:
• Digital Business Fundamentals
• AI and Emerging Technologies
• Data Analytics for Business
• UX Design
• Digital Strategy & Transformation
• Business Automation
• Legal Tech & Business Ethics
• Technology Management & No-Code Solutions
• Management & Leadership
• Entrepreneurship Business Model
• Hands-on experience:
• Project-based learning approach.
• Access to industry-leading experts and mentors.
• Opportunities to work on real-world projects.

However, the rewards are great.

Outline:

Here are the content areas covered in the curriculum:

• Digital Business Transformation:
• Digital Landscape and Technologies
• Digital Business Models and Strategies
• Artificial Intelligence and the Future of Work
• Blockchain and Distributed Ledger Technology (DLT)
• Digital Customer Experience:
• Customer Journey Mapping
• User Experience Design Thinking
• Designing for Accessibility and Inclusivity
• Digital Marketing and Content Strategy
• Data Analytics for Business:
• Data Analytics Fundamentals
• Advanced Data Analysis Techniques
• Data Visualization and Storytelling
• Business Intelligence and Dashboards
• Cybersecurity Fundamentals
• Network Security
• Cybersecurity for the Cloud
• Cybersecurity Law and Ethics
• Digital Leadership and Change Management:
• Leading the Digital Transformation
• Agile Project Management
• Change Management and Communication
• Building a High-Performance Digital Team
• Project Management and Entrepreneurship:
• Project Management Fundamentals
• Agile Project Management Methodologies
• Startup and Entrepreneurship
• Business Model Innovation
• Professional Development:
• Career Planning and Development
• Interviewing Skills and Resume Writing
• Networking and Personal Branding
• Leadership and Negotiation Skills

The program curriculum is designed using a blended learning approach:

• Live Online Classes: These classes are interactive and engaging, allowing students to connect with instructors and peers from anywhere in the world.
• On-Demand Learning: Students have access to a library of pre-recorded lectures, tutorials, and resources that they can access at their own pace.
• Project-Based Learning: Students have the opportunity to work on real-world projects that allow them to apply the knowledge and skills they learned in the classroom.
• Group Work and Collaboration: Students will work in teams on projects and assignments, which will help them develop their teamwork and communication skills.

Additionally, the program incorporates the following aspects:

• Guest Speakers: Industry experts and practitioners visit the classroom to share their knowledge and insights.
• Case Studies: Students have the opportunity to discuss and analyze industry case studies.
• Field Trips: Visits to tech companies and organizations.
• Career Services: The program provides access to career services, including resume reviews, mock interviews, and job postings.

Assessment:

• The evaluation methods are aligned with the program's learning objectives and cover various aspects of student learning.

• Continuous assessment: Includes assignments, quizzes, presentations, and individual or group projects.
These assessments are distributed throughout the duration of the program and are designed to evaluate the student's understanding of different course topics. However, the grading usually takes into account different aspects, such as student performance, completion of assignments, participation in discussions, and achievement of learning objectives.
• Feedback: Students receive feedback on their assessments, which helps them identify areas for improvement and enhance their learning outcomes.
• The program utilizes diverse assessment methods to provide a comprehensive evaluation of student achievement and ensure that graduates are well-equipped with the necessary knowledge and skills for success in the digital business field.

Teaching:

Highly qualified instructors and experienced industry professionals

• The program features a team of experienced instructors who come from diverse backgrounds within the digital business landscape.
• Instructors have a blend of academic qualifications and industry experience, enabling them to provide students with a solid foundation in theory and practical insights into the real-world application of digital strategies.
• This unique blend of academic rigor and practical guidance ensures that students receive a comprehensive education that prepares them for success in their future careers.
The instructors are dedicated to providing personalized attention and support to each student, ensuring a fulfilling and interactive learning experience.

Careers:

Upon successful completion of the program, graduates will be equipped to pursue a variety of careers in the digital business field, including:

• Digital Business Strategy:
• Digital Business Strategist
• Digital Transformation Manager
• Growth Hacker
• Innovation Manager
• Digital Marketing & E-commerce:
• Digital Marketing Specialist
• Content Marketing Manager
• Social Media Manager
• E-commerce Manager
• Data Analytics & Business Intelligence:
• Data Analyst
• Business Intelligence Analyst
• Data Scientist
• Statistician
• Cybersecurity & Data Privacy:
• Cybersecurity Analyst
• IT Security Specialist
• Data Privacy Officer
• Technology Management & Project Management:
• Technology Project Manager
• IT Business Analyst
• Product Manager
• Solutions Architect
• Entrepreneurship & Innovation:
• Startup Founder
• Venture Capitalist
• Business Development Manager
• Entrepreneur
• The program's career services team provides students with personalized advice and guidance on their career development, including:
• Resume and cover letter writing workshops.
• Mock interviews and interview preparation.
• Networking events and opportunities.
• Job search assistance.
• The strong industry connections and partnerships that BTS has established over the years enable graduates to access a wide range of job opportunities in leading companies and organizations around the world.

Other:

• This program is also available in on-campus format.
• The on-campus program offers a more immersive learning experience for students who want to be fully integrated into the Barcelona Technology School community.
The on-campus program also provides students with the opportunity to participate in extracurricular activities and networking events.

The program includes: Awarded by the University of Barcelona. Ranked first university in Spain. Admission process feedback after 24/48 hours of submission of application. High quality instruction & reduced groups of students per class. Connection with the Digital Industry. Available Services per request: Full Health Coverage Insurance. PROGRAM FEES ONLINE 15.500 € ON CAMPUS 17.500 €