User Experience Foundations

Program Overview

The User Experience Foundations program provides a comprehensive introduction to UX design, covering fundamental skills and user-centered design thinking. Through project-based learning and a focus on human factors, students gain hands-on experience in identifying user needs, conducting research, and creating user-centric digital products. The program offers both on-campus and online options, and provides access to a Master's degree in User Experience Design.

Program Outline

Other:

User Experience Foundations:

This program covers the fundamental UX skills and provides firsthand experience with user-centered technology design thinking.

Key areas of focus include:

• Identifying and describing new business opportunities and digital products based on user needs.
• Navigating design thinking and discovering how to synthesize ideas collaboratively.
• Exploring the impact of human psychology.
• Exploring behavioral design and cognitive ergonomics.
• Incorporating empathy as part of the digital product design process.
• Using different user-centered research techniques to gain an in-depth understanding of user expectations and needs.
• Defining user personas, empathy maps, user journeys, and user flows.
• Defining Minimum Lovable Products.

The course features:

• Project-based learning.
• Special focus on Human Factors.
• Dedicated section on User Research and Innovation & Creative Technology.
• Final User Experience Design Project.

Key features:

• Duration: 3 months.
• Format: On-campus or online.
• Location: Barcelona.
• Language: English.
• Cost: €5,500 (on-campus) or €4,500 (online).
• Emphasis on gender diversity: The program strives to achieve a balanced ratio of women in tech.
• Industry recognition: Recognized by QS Stars and TOP Universities.

The program also provides resources and opportunities for students, including:

• BTS specialization course: This course allows students to take advantage of credits earned during the program and progress towards a Master's degree in User Experience Design.
• Student testimonials: The program features videos and interviews with past students who share their experiences and successes.
• Employers of BTS alumni: The website showcases a list of renowned companies that hire graduates of the program.