Program Overview
UX Business
Overview
The UX Digital space Lab is a 3-day immersive program that provides a critical view of user experience opportunities. After completing the program, participants will be able to drive experience design and innovation through a deep understanding of human behavior, technology, and digital solutions needs.
Program Details
- Duration: 3 days
- Location: Barcelona
- Language: English
- Tuition Fee: 2,500 €
Program Structure
3 Full Immersion Days
- Morning Session: Informal talks about UX, learning from UX leaders, and interacting with other participants and professionals.
- Daily Guest: Meeting an expert in UX strategy who introduces the backstage of Digital Space innovation industry.
- Lunch Break: Lunch with digital leaders in beautiful locations of Barcelona.
- Afternoon Session: Visiting a top company in Barcelona to learn about advanced UX strategies and methodologies.
- Evening Activities: Recapping and organizing information gathered during the day, followed by cultural and social activities.
Outcome: Mentorship Session
- Practical Outcome: Developing a UX strategy aligned with the digital transformation goals of the company.
- Remote Mentorship Session: On week 4, participants will have a remote mentorship session to validate and receive feedback on their framework.
Methodology
- Intensive Program: Combining advanced training methods, case studies, and meetings with digital and innovation leaders.
- Keynote Speakers: Professionals, digital leaders, and innovation leaders empowering participants through their experience and vision.
- Barcelona Experience: Developing digital skills in Barcelona, the European capital of innovation, and meeting digital leaders and visiting companies that are disrupting business models.
Who is this program for
- Owners and CEOs: Who want to lead the change in their organizations and drive business to digital opportunities.
- Managers: From medium and large corporations who need to understand the role of UX and its opportunities in the new digital economy.
- Executives: Who want to boost their careers by disrupting business models through UX.
How to Apply
- Apply Online or via Email: Complete the application or send it directly to the provided email address.
- Submit Profile: Submit a LinkedIn profile or CV and a motivation letter explaining the vision for the future of the digital industry and the role in its transformation.
- Interview: The Admissions Team will arrange an interview to understand how the profile matches with the Master.
- Admissions Review: The Admissions Board will review the application and notify the decision within 48 hours.
- Enrollment: If admitted, the participant will be guided through the next steps to join BTS.
Program Outline
The program will equip participants with the skills and knowledge to design and develop user-centered digital solutions that drive business growth and innovation.
Objectives:
- Develop a deep understanding of user-centered design principles and methodologies.
- Gain hands-on experience in UX research, prototyping, and testing.
- Develop a framework for designing and implementing a successful UX strategy.
- Build a network of like-minded professionals in the UX field.
Program Description:
The UX Business program is delivered through a blend of lectures, workshops, and practical exercises. Participants will learn from experienced UX professionals and gain hands-on experience working on real-world projects. The program covers the following topics:
- Introduction to User Experience
- Foundations in Human Factors
- Content Strategy
- User Interface
- Digital Transformation
- UX-Driven Business
- Innovation for Value Creation
- UX Leadership
- UX Strategy Development
Outline:
Day 1: Introduction to User Experience
- Understanding User Experience
- Foundations in human factors
- Content strategy
- User interface
Day 2: Transforming Business Models
- Digital transformation
- UX-Driven business
- Innovation for value creation
- Week 4. Remote Mentorship Session
- On a week 4 you will have a remote mentorship session to validate and to get feedback on your framework.
Assessment:
Participants will be assessed through a combination of assignments, presentations, and a final project. The final project will require participants to develop a comprehensive UX strategy for a real-world company.
Teaching:
The UX Business program is taught by experienced UX professionals from leading companies in the industry. The faculty will provide participants with a practical and hands-on learning experience.
Careers:
Graduates of the UX Business program will be well-positioned to pursue a career in User Experience. Potential career paths include UX Designer, UX Researcher, UX Strategist, and Product Manager.
Other:
- The program includes visits to labs and digital companies in Barcelona.
- Participants will have the opportunity to meet and network with industry leaders.
- The program is offered in English.
- The program fee is €2,500.
