Esports Management Graduate Certificate

Program Overview

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Shenandoah University's Esports Management Graduate Certificate equips students with advanced knowledge and skills for leadership roles in the esports industry. Through a one-year program, students gain expertise in event administration, tournament organization, and production management, preparing them for careers in the rapidly growing esports field. The program features international partnerships, experiential learning opportunities, and access to a state-of-the-art esports arena.

Program Outline

This postgraduate certificate prepares students for leadership roles in esports management, equipping them for careers in event administration, tournament organization, and production management.

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Objectives:

• Equip graduates with advanced practical knowledge of esports management.
• Develop skills and expertise necessary for leadership roles within the esports industry.
• Prepare students for careers in event administration, tournament organization, and production management.

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Program Description:

• One-year program focused on practical aspects of esports management.
• Offers unique opportunities through international partnerships with universities and esports organizations in England, Finland, France, China, and South Korea.

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Outline:

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Program Content:

• Introduction to the esports industry
• Esports as a form of commercial entertainment
• Esports governance, marketing, event and organization management

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Structure:

• Four required courses (3 credits each):
• ESPT 520 Esports Consumerism
• ESPT 570 Esports Entrepreneurship
• ESPT 590 Esports Digital Media Management
• ESPT 600 Esports Management Practicum
• Blended learning approach combining classroom instruction with experiential learning through travel opportunities, partnerships with professional organizations, and the on-campus esports arena.

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Modules:

• ESPT 520 Esports Consumerism: Focus on the esports consumer, their behaviors and motivations.
• ESPT 590 Esports Digital Media Management: Develop expertise in managing digital media and content within the esports industry.
• ESPT 600 Esports Management Practicum: Apply learned knowledge and skills in real-world scenarios through a supervised practicum experience.

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Assessment:

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Assessment Methods:

• Coursework assignments, projects, and presentations
• Final examinations
• Participation and engagement in class discussions

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Assessment Criteria:

• Demonstration of understanding of key esports management concepts
• Application of theoretical knowledge to practical scenarios
• Ability to analyze and solve problems
• Effective communication and presentation skills
• Collaboration and teamwork

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Teaching:

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Teaching Methods:

• Interactive lectures and seminars
• Case studies and simulations
• Guest lectures from industry professionals
• Hands-on workshops and practical exercises

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Faculty:

• Experienced professionals with expertise in esports management
• Active researchers and industry leaders

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Unique Approaches:

• Focus on practical application and experiential learning
• International partnerships provide global perspective and networking opportunities

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Careers:

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Career Paths:

• Esports event managers
• Esports administrators
• Esports marketing specialists
• Esports tournament organizers
• Esports team management

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Opportunities:

• Work for professional esports organizations, leagues, and teams
• Manage and develop esports events and tournaments
• Engage in marketing and promotional activities for esports brands and products

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Outcomes:

• Graduate with a competitive edge in the growing esports industry
• Develop a network of professionals and connections within the field
• Gain practical experience and skills to succeed in esports management careers

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Other:

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Learning Support Services:

• Free peer tutoring
• Writing Center assistance
• Math Enrichment Center support

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Esports Arena:

• One of the first esports arenas on the East Coast and the first collegiate esports arena in Virginia
• Allows students to experience the global esports industry firsthand