| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
Conestoga College's Bachelor of Communications Management (Honours) program combines business principles with effective communication skills, preparing students for various roles in the communications field. The program emphasizes strategic thinking, business acumen, and the application of learnings through co-op terms and experiential opportunities. Graduates are equipped to pursue careers in areas such as social media management, public relations, and marketing communications.
Program Outline
It provides students with a solid foundation in business principles and equips them with effective communication skills, preparing them for various professional roles in the communications field. The program is designed to meet the growing demand for skilled communicators with business acumen.
Objectives:
The program aims to equip students with:
- Strong written, verbal, and digital communication skills
- Strategic thinking abilities
- Understanding and responsiveness to complex organizational issues
- Business acumen and knowledge of communication channels and strategies
- Application of learnings in real-world scenarios through co-op terms and experiential learning opportunities
- Development of a strong professional portfolio
Program Description:
This robust business degree emphasizes the systematic planning, implementation, and oversight of communication channels and efforts. It focuses on building relationships between organizations and stakeholders and managing their reputation. Graduates can pursue careers in various areas, including social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising, and other specialized communication functions.
Outline:
Program Content:
- Communication principles and theories
- Business principles and management
- Marketing and public relations strategies
- Digital communication and technology
- Media and journalism
- Research and data analysis
- Ethics and social responsibility
Program Structure:
- Four-year full-time program
- Two paid four-month co-op terms
- Experiential courses and assignments
- Opportunities to participate in a real-client student agency and complete an applied capstone project
- Encouragement to join professional organizations and participate in community volunteerism and program-supported corporate social responsibility initiatives
Assessment:
Assessment Methods:
- Assignments and projects
- Exams
- Presentations
- Case studies
- Co-op work term evaluations
Assessment Criteria:
- Evaluation of communication skills
- Critical thinking and analysis
- Problem-solving abilities
- Creativity and innovation
- Business acumen
- Adherence to professional standards
Teaching:
Teaching Methods:
- Interactive lectures and discussions
- Case studies and simulations
- Group projects
- Individual assignments
- Guest speaker sessions
- Online learning resources
Faculty:
The program is taught by experienced faculty with expertise in various communication and business fields.
Unique Teaching Approaches:
The program incorporates experiential learning opportunities, including co-op placements and real-world projects, to enhance learning and prepare students for professional careers.
Careers:
Potential Career Paths:
- Public relations specialist
- Communications manager
- Marketing communications specialist
- Social media manager
- Digital marketing specialist
- Media relations specialist
- Investor relations specialist
- Event planner
- Fundraiser
- Content writer
- Editor
- Journalist
Career Opportunities:
Graduates can find employment in various organizations, including:
- Corporations
- Government agencies
- Non-profit organizations
- Public relations firms
- Marketing agencies
- Media outlets
- Educational institutions
Career Outcomes:
The program prepares students for successful careers in the communications field by:
- Providing them with a strong foundation in communication theory and practice
- Equipping them with the business skills needed to succeed in today's competitive environment
- Offering them opportunities to network with professionals in the field
- Helping them develop the skills and experience necessary to excel in their chosen careers
Other:
- The program encourages students to join one of several professional organizations during the degree program.
- Students have opportunities to engage in community volunteerism and program-supported corporate social responsibility initiatives.
- The program offers students the opportunity to develop a strong professional portfolio.
- The program emphasizes the importance of ethical and responsible communication practices.
Conclusion:
Conestoga's Bachelor of Communications Management (Honours) program provides a comprehensive and practical education for students interested in pursuing a career in communications. The program's blend of business and communication focuses, combined with its experiential learning opportunities and strong industry connections, prepares graduates for a wide range of professional opportunities.
